PetFood PRO 4/2024
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.
We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.
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MARKETING
Becoming Green: Interview Program
on Green Lifestyle
Under the motto "Better. Greener. Together," Green Petfood has made it its mission to make the world
greener through pet food. In order to further raise awareness for sustainable dog and cat food, the company,
together with the specialized agency Leuchtstoff.Media, is breaking new ground and presenting itself as
the exclusive partner of the Green Actors Lounge. This is an association of filmmakers, companies, and
committed individuals advocating for fair collaboration, diversity, green film production, and a sustainable
lifestyle.
As part of the collaboration, the new Green Petfood interview magazine "Becoming Green" was also created,
featuring celebrities like Ursula Karven and Hardy Krüger Junior discussing the topic of green lifestyle. The
magazine is broadcast weekly on YouTube.
The first and second seasons of the new
interview magazine were produced in
collaboration with the Green Actors
Lounge, where Green Petfood made
its debut in March 2024. "We were
interested in how the participants and
ambassadors of the event approach the
topic of 'green lifestyle.' The response
was overwhelming, so Leuchtstoff.
Media was able to move quickly from
the initial idea to implementation," said
Rafael Rybandt, Brand Lead at Green
Petfood.
In the first season of the new Green
Petfood interview magazine "Becoming
Green," well-known actors such as Steve
Windolf, Ursula Karven, Hardy Krüger
Junior, Victoria Jancke, Simon Licht,
and Reiki von Carlowitz share their
understanding of a green lifestyle. They
discuss which projects or individuals
particularly inspire them, how they stay
optimistic, and what they are currently
working on. They also offer interesting
inspiration on how everyone can
take small steps to live and act more
sustainably. This includes the topic of
nutrition – not just for people, but also
for dogs and cats.
Sustainable pet food is an
important part of a green
lifestyle
"In Germany, according to the ZZF*, one
in four households has at least one cat,
and one in five households has at least
one dog. That accounts for 15.7 million
cats and 10.5 million dogs. If all these
pets are fed solely animal-based food
in the future, it will have a tremendous
impact on our ecological footprint.
Especially during the production,
transport, and packaging of pet food, a
significant amount of CO2 is generated.
That’s why, for over ten years, we at
Green Petfood have been developing
solutions for recipes and packaging to
significantly reduce the production of
this harmful greenhouse gas," explains
Rafael Rybandt.
The company, which recently won the
2024 German Sustainability Award,
sees itself as a key pioneer in the entire
pet food industry. With "Becoming
Green," Green Petfood aims to provide
inspiration around the topic of a green
lifestyle. At the same time, to raise
awareness among a broader audience
that sustainable pet food can become
an important part of every pet owner's
green lifestyle.
"There is an urgent need for a shift
in thinking, even when it comes to
choosing dog and cat food. In the future,
we need more alternative meat-reduced
or meat-free pet food concepts that are
affordable and accessible to everyone,"
emphasizes Rafael Rybandt.
Sustainable feeding: Dogs
don’t need meat
All Green Petfood dog food products are
based on meat-reduced or completely
meat-free recipes. Dogs don’t need meat
to be fully nourished; what’s important
is the biological value of the proteins.
This can be well covered by plant-based
proteins from lentils, peas, or insects.
Green Petfood has also been using
high-quality insect proteins for years,
such as in the complete food product
InsectDog. This is also suitable for dogs
with food intolerances, ensuring they
don’t miss out on important nutrients.
Since 2019, the brand has also offered
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