05.11.2024 Views

PetFood PRO 4/2024

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums. We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

PetFood PRO is the international magazine for executives and specialists in the manufacture of food for domestic animals – the pet food industry. The magazine focuses on food and delicacies for dogs, cats and other small animals, ornamental birds and fish, as well as animals kept in terrariums.

We publish feature articles, reports and announcements about new ingredients, technology, equipment and processes, packaging machinery and materials as well as marketing trends and developments. Readers are executives, product developers and specialists in the pet food industry, including process and packaging engineers. PetFood PRO will be published in English. Circulation is worldwide, with an emphasis on important growth markets.

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PROCESSING

Would you Share your Dog´s

Dinner?

In the UK "human-grade" doesn´t mean pet food is safe for people to eat, but made using ingredients that are classed as fit for human

consumption

Not all human foods are safe for dogs

and cats to eat. But what about the other

way around? Looking beyond the disgust

factor, would you ever chow on your cat’s

kibble or slurp on a gravy-loaded doggie

dish?

With over 50 pieces of applicable

legislation governing the manufacturing

of pet food in the UK, Fortress Technology

examines the connection between the

humanization of pets and how this

is driving higher demand for quality,

nutritious ‘human-grade’ pet food.

In 2024, it was estimated that over 17.2

million UK households owned at least

one of 36 million pets . From providing

companionship and support therapy to

outdoor adventures, our furry friends are

now considered central to the household

and on par with any family member. So

much so, that 21% of British householders

admitted to spending the same amount

on pet food than they do on their own

groceries, if not more .

Food is served

‘Human grade’ is a term coined in

America. There, the Association of

American Feed Control Officials

(AAFCO) defines it as ‘pet food

manufactured in a manner consistent

with regulations for ready-to-eat

human food products’. It means

something different in the UK.

“Regardless of how tasty-looking any

pet food is, if it was produced in a

pet food processing factory it cannot

be legally classed as human grade in

the UK,” highlights Phil Brown, Sales

Director at Fortress Technology Europe.

“Instead, the UK term relates to

ingredients from human grade

sources. Which means that any meats

used in pet food products must not

be dead, dying or diseased. Instead,

the meat must come from animals

that are passed as being fit for human

consumption. Nevertheless, the

increasing pressure from consumers

to ensure their cuddly companions

receive safe, nutritious, high-quality

food has encouraged tighter pet food

processing regulations in recent years,

he goes on to say.”

According to the Association UK Pet

Food, over 50 pieces of legislation

govern the manufacturing of pet

food in the UK to ensure consistent

high standards and utmost safety and

hygiene. The Guide to Good Practice

for the Manufacture of Safe Pet Food

developed by FEDIAF comprehensively

covers the safety and hygiene of pet

food processes and products. In 2021,

updated FEDIAF Nutritional Guidelines

for Complete and Complementary Pet

Food for Cats and Dogs were released.

Like human food, pet food processors

are required to adopt a HACCP and

formal foreign bodies control policy.

With more canine and feline mouths to

feed, robust pet food safety and detailoriented

inspection has never been

more paramount.

24

Technology & Marketing

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