PetFood PRO 4/2024

EVENTS

From Interzoo 2024 to Petfood

Forum 2025: A Unique Opportunity

for Petfood Companies to Expand

Business

The renewed cooperation of two major events, Interzoo and Petfood Forum, enables businesses in the petfood

industry to connect with key decision-makers across the entire supply chain. After a successful Interzoo 2024

with lots of petfood innovations, the Interzoo Pavilion at Petfood Forum 2025 (28-30 April 2025, Kansas City,

Missouri) offers the next big opportunity to foster growth and expand the network in the global petfood market

– facilitated by a turnkey solution and comprehensive networking features.

The partnership between Interzoo and

Watt Global Media, which has been in

place since 2021, gives petfood companies

a comprehensive insight into current

topics along the entire value chain. Key

events of the cooperation include Petfood

Forum Europe in Nuremberg as part of

Interzoo and the Interzoo Pavilion at

Petfood Forum in Kansas City.

At Interzoo 2024, the petfood sector

showed an enormous presence with more

than 1,500 out of the 2,150 exhibitors

showcasing petfood products and

innovations. The strong participation in

Petfood Forum Europe 2024 collocated

with Interzoo one day prior to the trade

fair, further highlighted the importance of

the Interzoo-week for the global petfood

industry.

In 2023, the first Interzoo Pavilion

at Petfood Forum offered Interzoo

exhibitors the opportunity to join the

event in Kansas City with a special service

package. Going into its second edition,

the Pavilion provides petfood companies

with a unique opportunity to expand

in global markets and meet decisionmakers

of the entire petfood supply chain

at the Kansas City-based Petfood Forum

2025 (28-30 April 2025). The Pavilion’s

turnkey solution contains booth space

as well as marketing assets and exclusive

networking possibilities, making it an

essential platform for companies seeking

to grow their international presence.

Interzoo 2024, the most recent event

of the world’s leading trade fair for pet

supplies, underscored its reputation as a

key meeting place for the international

petfood industry with much in store for

petfood manufacturers and buyers. On a

broad scale Interzoo 2024 highlighted the

importance of petfood within the global

market showcasing numerous petfood

innovations for all kind of animals.

“Interzoo offers a multitude of approaches

towards current petfood trends: New

and innovative ideas presented at the

Fresh Ideas Stage, established companies

seeking new opportunities in petfood,

and an expert discussion of opportunities

in packaging, manufacturing and overall

sustainability at the Petfood Forum

Europe – it’s all wrapped up in one week

of the year", says Dr Rowena Arzt, Head of

Exhibition at Interzoo organizer WZF.

Petfood innovations at Interzoo

At the opening day of Interzoo 2024,

a German brand presented a dog

treat made of cultivated protein. The

vegan air-dried snack, developed with

a cellular agriculture company from

California, is destined to contribute

to sustainability while preserving

nutritional benefits such as amino

acids and postbiotic properties that

are important for pet health. A plantbased

alternative to petfood made from

animal proteins attracted attention as

part of the Fresh Ideas Contest, held at

Interzoo’s Start-up Area on the closing

day of Interzoo 2024: A Dutch start-up

company was among the winners for its

regionally produced, purely plant-based

dry dog food.

In total, more than 1,500 exhibitors at

Interzoo 2024 showcased products and

innovations within the petfood segment,

marking a notable increase from the

previous event. The highest number of

petfood-related products was shown in

the segment of food, snacks and treats

for cats and dogs while the highest

increase compared to previous events

could be found in the segment of petfood

technology. Petfood also captured

substantial visitor attraction, with 28

percent of the 37,000 trade visitors

expressing a particular interest in the

petfood technology sector.

Interzoo Pavilion at Petfood

Forum 2025: The Next Step in

Global Expansion

Building on the successful collaboration

with WATT Global Media, Interzoo

is happy to announce the Interzoo

Pavilion at Petfood Forum 2025. As one

of the world’s premier B2B events for

the pet food industry, Petfood Forum

2025 will gather almost 4,000 industry

professionals and over 400 exhibitors.

“As the pet food market continues to

evolve, additional research, education

and technology advances are crucial

for meeting consumer demands,” said

Steve Akins, executive vice president,

global petfood and events, with WATT

Global Media. “Petfood Forum helps

the industry stay up to date on the

latest consumer trends and industry

developments while allowing pet

food professionals to connect and

collaborate.”

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Technology & Marketing