VW age profiles 2011
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KZero provides consulting services for virtual worlds, gaming, and augmented reality including business planning, market analysis, and strategic guidance. They analyze user demographics and behaviors across many virtual worlds. Charts in the document show age profiles of registered users for several virtual worlds like Moshi Monsters, Bin Weevils, Chimpoo, Poptropica, Stardoll, Habbo, and SmallWorlds, with most having highest percentages of users between ages 8 to 12.
VW age profiles 2011
- 1. Age Profiles For Virtual World User Bases
- 2. About KZero Consulting, Analytics, Insight
- 3. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
- 4. Clients
- 6. Moshi Monsters: 50m registered users 16% 14% 12% 10% 8% 6% 4% 2% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 7. Moshi Monsters: 50m registered users 100% 90% 80% 70% 2010 2011 60% 50% 40% 30% 20% 10% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 8. Moshi Monsters: Top 8 Countries 35% 32% 31% 30% 30% 28% 2010 2011 25% 20% 15% 14% 11% 10% 6% 5% 5% 3% 4% 3% 3% 2% 2% 1% 1% 0% UK US Australia New Zealand Canada Phillipines Ireland Singapore
- 9. Bin Weevils: 6m registered users 25% 20% 15% 10% 5% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 10. Bin Weevils: 6m registered users 100% 80% 60% 40% 20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 11. Poptropica, Chimpoo and Stardoll 20% Chimpoo Poptropica Stardoll 16% 12% 8% 4% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 12. Moshi Monsters vs Bin Weevils 25% Bin Weevils Moshi Monsters 20% 15% 10% 5% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 13. Chimpoo: 4m registered users 20% 16% 12% 8% 4% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 14. Chimpoo: registered users 100% 80% 60% 40% 20% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 15. Stardoll: 116m registered users 10% 8% 6% 4% 2% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 16. Poptropica: registered users 16% 14% 12% 10% 2010 2011 8% 6% 4% 2% 6 7 8 9 10 11 12 13 14 Age
- 17. Habbo: 220m registered users 30% 24% 18% 12% 6% 0% 12 and under 13 14 15 16 17 and ove Age
- 18. SmallWorlds: 6m registered users 30% 24% 18% 12% 6% 0% 13 14 15 16 17 Age
- 19. Stardoll, Habbo, SmallWorlds 20% Stardoll SmallWorlds Habbo 16% 12% 8% 4% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 20. All Worlds 25% Bin Weevils Chimpoo Poptropica Stardoll Moshi Monsters Habbo SmallWorlds 20% 15% 10% 5% 0% 5 and under 6 7 8 9 10 11 12 13 14 15 16 17 18 Age
- 21. kzero.co.uk