Zynga & online gaming in America - Games Presentation

Dubit
Kids and online gaming report [USA]
Gaming Focus

...in the last month by those who
Websites used to play games… play games on a computer, phone or tablet

33% 17%
6%

32% 17%
6%

31% 16% 4%

24% 13% 4%

22%

...in the last month by those who play games
Websites used to play games… on a computer, phone or tablet

Indicates a significant difference 3% 5%

3% 5%

5% 7%

8% 5%

9%

16% 10%

13%

12% 19%

17% 17%

15% 19%

27% 18%

18% 29%

33% 28%

32% 32%

41% 25%

...in the last month by those who
Websites used to play games… play games on a computer, phone or tablet

60% 58%
Disney

50%
Facebook
50%
45%
42% Cartoon Network
43%
40% 38%

Nickelodeon
37%

32%

30% 28% Nick Junior
28%
25%
24%

21%
22% Yahoo
21%
20% 19%
19% 18%

16%
18%
15% Disney XD
13% 14%
13%
13%
10% 13%
10% 8%
9% addictinggames.com
7%

4% 6%
Discovery Kids
0%
6-7 8-10 11-12 13-14

Virtual worlds
50% of kids say they have played on
virtual worlds or MMOs in the last month...
...with 65% of computer, phone and
tablet gamers saying this

74%
70% 70%
59% 58%
56%

Boys Girls 6-7 8-10 11-12 13-14

The most played virtual worlds and MMOs by
Virtual worlds computer, phone & tablet gamers in the last month are

20% 8% 6%

19% 8% 6%

10% 8% 4%

10% 7% 4%

4%

The most played virtual worlds and MMOs
Virtual worlds, by gender by computer, phone and tablet gamers are


2% 7%

6% 3%

6% 7%

6% 6%

2% 12%

2% 14%

15% 2%

8% 10%

1%

11% 8%

12% 8%

3%

23% 16%

28% 11%

The most played virtual worlds and MMOs by
Virtual worlds, by age computer, phone & tablet gamers split by age

30%
Webkinz
30%

26% Club Penguin
25%
23%
Poptropica
20%
20%
18% Neopets
16%

15%
15% 13% 14% Wizard 101
13%

12%
12%
11%

10% 10% 10% Pixie Hollow
9%
9% 9%
9%
8%
7%
7%
6% World of Warcraft
6%
5% 5%

2%
Minecraft
0%
6-7 8-10 11-12 13-14

The proportion of players of each of the top 15
Virtual worlds merchandise most played virtual worlds who have purchased
any merchandise or toys from this game

63% 19% 21%

31% 37% 17%

10% 31% 58%

35% 17% 13%

36%

The most played Zynga games by computer,
Zynga games phone & tablet gamers in the last month are

17% 7% 5%

10% 6% 4%

8% 6% 4%

Word 3%
8% Scramble
6%

The most played Zynga games by
Zynga games, by gender computer, phone & tablet gamers in the last
months are

4% 3%

4% 5%

2% 8%

6% 5%

2% 10%

6% 6%

8% 5%

8% 8%

8% 9%

13% 7%

19% 16%

The most played Zynga games by computer, phone
Zynga games, by age & tablet gamers in the last month split by age are

26% FarmVille
25% 24%
PetVille

CityVille
20%
Words with Friends
15% 16%
15% FishVille
13% 14%
Cafe World
10%
10% 9%
10%
Mafia Wars
9%

8% 8% 8% 8%

7% 7% 7%
7%
Word Scramble
6% 6%
6%
5% 6%

5% 5%
Mafia Wars 2
3%
2%
Treasure Isle
1%

0%
6-7 8-10 11-12 13-14

Where the top five most played
Where Zynga games are played Zynga games are played

84

76 77 76
Facebook
MySpace
iPhone
iPad
Android
Google+
36
31 Yahoo
Not sure
22

9 10 8
7 6 8 6 6 7
6 5 6 6 6
4 2 3 2 3 5 3 2 2
4
% 2 0 1 1 1 1 2 2 2

Awareness of Zynga

34% of kids who have played a Zynga game in the
last month say they know who Zynga are

46%

37%
32% 32%
30%

20%

Boys Girls 6-7 8-10 11-12 13-14

The most played Facebook games
Facebook games by computer, phone & tablet gamers are

16% 4% 3%

7% 4% 3%

5% 3% 3%

I don't play any
4% 3% games on Facebook 59%

The most played Facebook games
Facebook games, by gender by computer, phone & tablet gamers are


3% 3%

5% 1%

3% 3%

3% 4%

3% 5%

3% 4%

3% 5%

6% 4%

6% 8%

17% 15%

The most played Facebook games in the last
Facebook games, by age month by computer, phone & tablet gamers are

30% Bejeweled Blitz
28%

The Sims Social
25%
Zoo World 2

Pet Society
20%
Gardens of Time
16%

15% Tetris Battle
13% 14%

Zuma Blitz
10%
10% The Smurfs & Co
8%
8%

6%
7%
6%
It Girl
5% 5%

4% 4%
4% Bubble Island
3% 3%
3% 3%
2%
2% 2%
1%

0% I don't play any
6-7 8-10 11-12 13-14 games on Facebook

78% 69% 51% 38%

The proportion of computer, phone and tablet gamers who
Favorite games selected each game as one of their top three favourites

16% 8% 6%

14% 8% 5%

13% 7% 5%

11% 6% 5%

9% 6% 5%

The proportion of computer, phone and tablet gamers who
Favorite games, by age selected each game as one of their top three favourites

26%
Webkinz
25%
23%
Club Penguin
21%
20%
Bejeweled Blitz
20%
18%
17% FarmVille
16%
15%

15% 14% Barbie Girls
13% 13%
13%
12%
12%
12% Poptropica
11%
10%

10% 10%
9% 9% Littlest Pet Shop
8%
8%
8% 8%
7% 7%
7% 6%
Pixie Hollow
5%
5% 4% 5%

3%
The Sims Social
3%
3% 2%

Wizard 101
0%
6-7 8-10 11-12 13-14

What they like about their favorite games

Devices Facebook Games Mechanics

The proportion of those who consider the
game as one of their top three favorites who:
Games also played by family or friends •• Have a family member(s) who also plays the game
Have a friend(s) who also plays the game
• Don’t know anyone else who plays
51% 48% 82%
58% 60% 49%
12% 9% 3%

47% 38% 47%
61% 49% 63%
17% 20% 10%

75% 41% 47%
51% 65% 63%
3% 13% 13%

81% 31% 43%
34% 49% 72%
6% 31% 11%

63%
51%
8%

The proportion of those who consider the game
as one of their top three favorites who:
• Told their friends about it face-to-face
Told friends about favorite games • Told their friends about it online
• Did not tell any friends about it

67% 66% 62%
10% 19% 22%
25% 19% 26%

70% 61% 70%
15% 13% 20%
20% 28% 13%

56% 46% 60%
44% 46% 37%
16% 9% 20%

56% 52% 65%
30% 20% 39%
24% 28% 11%

55%
37%
15%

Enjoyed aspects of online games

Invite my friends to play 42%
Have pets to take care of 42%
Chat with other players 30%
Have lots of collectible items 29%
Send messages 25%
Have books, toys, stickers, cards
and other things about the game 22%
Send gifts 21%
Access to special areas reserved
for members 17%
Other 10%

Enjoyed aspects of online games
Invite my friends to play
60%
54% 54%
53%

49% Have pets to take care of
50% 49%

40% 40%
40% 39%
38% Have lots of collectible items

34%
33% 33%
31% 31%

30% 28%
Chat with other players
25% 25%
24% 24% 24%
23%
22% 22%
21%

20% 18%
Send messages
16%
15% 15%
12%

10% 7%
9%
6% Have
books, toys, stickers, cards
and other things about the
0% game
6-7 8-10 11-12 13-14

How important these factors are for
Aspects of Facebook games Facebook gamers to enjoy a game

Mean 4.2 4.1 4.1 4.1 3.9 3.9

5
35% 33%
43% 39% 43%
45%
4

34% 36% 3
37% 32%
37% 38%
2
21% 20%
19% 17%
14% 13% 1
5% 5%
4% 6% 5% 6%
Being invited by Inviting friends to Helping friends to do Sending gifts to Sending alerts Receiving alerts
friends to play new play new games better in their games friends
games

Where online gamers find out
Find out about new games about new games to play

My friends tell me face-to-face
when I meet them 52%
My family tell me 41%
I hear about new games on TV 26%
My friends tell me online 24%
I search on search engines 20%
I search on games portals /
websites 16%
I search on Facebook 16%
From magazines that I read 9%
Other 4%

Where online gamers find out
Find out about new games about new games to play

70% My friends tell me
face-to-face when
I meet them
60% My family tell me

50% My friends tell me
online

40% I hear about new
games on TV

30% I search on search
engines

20% I search on games
portals / websites

10% I search on
Facebook

0% From magazines
6-7 8-10 11-12 13-14 that I read

Payment within online games

59% play online games where it is possible to pay /
buy things (e.g. for membership, buy items within a
game, buy virtual money / credits)

Of these, 32% have paid / bought
something within a game before
[19% of all respondents]

$22.40 is the average
spend per person
on a game
in the last
month

The proportion of those who consider the game as
one of their top three favorites who have spent
Payment within online games money on / within the game in the last month
and the average amount spent
NB: very low base sizes for the means

17% 10% 9%
$3.73 $6.76 $8.21

32% 18% 26%
$7.49 $14.92 $12.27

31% 22% 34%
$7.71 $8.97 $4.36

6%
25% 25%
$17.50
$14.61 $11.22

22%
$18.26

Why those online gamers who
Payment within online games haven’t paid or bought anything
within an online game haven’t done so

My parent(s) won't let me 68%

Don't want to - the games are
fine without spending money
35%

Not sure how to do it 6%

Don't want to - the games
aren't good enough
3%

Other reason 4%

Don't know 4%

Why those who own or use at least one device
Why don’t play games haven’t played any video games within the last month

I don't want to play any
50%
computer / video games

My parents won't let me 25%

Don't have time / at school 16%

They cost too much 9%

I've never come across
9%
any game that I like

Other 3%

98% of device owners / users who
Internet use of non gamers
don’t play games, do use the internet

They use the internet for...

School work 53%

Email 17%

Facebook 17%

Videos 17%

Chat 13%

Specific Websites 13%

Other 20%

Zynga & online gaming in America - Games Presentation

Zynga & online gaming in America - Games Presentation

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Editor's Notes