Google François Gilson
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The document discusses trends in digital technology and search. It notes that search is moving beyond traditional web searches to include image, voice, and knowledge-based searches. It also discusses the growing role of social media and how search can be personalized based on a user's social connections and interactions. Finally, it speculates on the future of predictive search technologies that could anticipate a user's needs and deliver information proactively on multiple Internet-connected devices.
Google François Gilson
- 1. François Gilson March 21 2013 Where to Now? The Digital Reality & The Road Ahead
- 2. Google Confidential and Proprietary 2
- 3. 100y x2 x3 /10 <innovation> Google Confidential and Proprietary 3 3
- 4. Google those words: Peter Diamandis (abundance is our future) Google Confidential and Proprietary 4 4
- 5. MEME Google Confidential and Proprietary 5
- 6. Why is Google launching all these ? MOVIE Google Confidential and Proprietary 6
- 7. Who remember WANG? Google Confidential and Proprietary 7
- 8. What is Google business success ? Slide on G business model / Adwords Google Confidential and Proprietary 8
- 9. search is only at the beginning Google Confidential and Proprietary 9
- 10. This is all about the end user’s preferences Google Confidential and Proprietary 10
- 11. 1. On the spot 2. Images 3. Voice 4. Knowledge 5. Predictive Google Confidential and Proprietary 11
- 12. 1. On the spot Google Confidential and Proprietary 12
- 14. 2. Image Google Confidential and Proprietary 14
- 15. Google Confidential and Proprietary 15
- 16. Google Confidential and Proprietary 16
- 17. 3. Voice Google Confidential and Proprietary 17
- 18. Voice search is increasingly popular >25% Google Confidential and Proprietary 18
- 19. Google Confidential and Proprietary 19
- 20. 4. Knowledge Google Confidential and Proprietary 20
- 21. Google Confidential and Proprietary 21
- 22. Google Confidential and Proprietary 22
- 23. Multi devices world Google Confidential and Proprietary 23
- 24. Google Confidential and Proprietary 24 24
- 25. Today’s reality Over 90% of European Retail sales still occur offline, but reaching 75% in 2015 2 in 3 Retail buyers in Europe Research Online before buying either On- or Offline Over 90% of Multi-Channel buyers use Search on their path to purchase Getting ready for the 5th screen … Source: Consumer Commerce Barometer 2012. http://europa.eu/rapid/press-release_IP-12-10_en.htm Source: Consumer Commerce Barometer (TNS, IAB & Google) 2012 Google Confidential and Proprietary 25
- 26. social Google Confidential and Proprietary 26
- 27. The Social Ecosystem? Google Confidential and Proprietary 27
- 28. nonsense! Google Confidential and Proprietary 28
- 29. The Social Ecosystem is crowded. Very. c Google Confidential and Proprietary 29
- 30. loads of social interaction Google Confidential and Proprietary 30
- 31. The Social Spine that underpins & strengthens all of Google Google Confidential and Proprietary 31
- 32. A global community, with growing engagement 500M+ Google+ users 240M+ taking social actions across Google Google Confidential and Proprietary 32
- 33. Surface Endorsements at the Right Time & Place Web Marketing | Deluxe.com www.deluxe.com Small business: Maximize your online presence with Deluxe! Kari Clark, Christian Oestlien, Chris Vennard and150 other people +1’d this page Google Confidential and Proprietary 33
- 34. sites g+ page display Sandra Robles, Kari Clark, Daniel Google’s Social Spine search YouTube mobile offline
- 35. 5. predictive search Google Confidential and Proprietary 35
- 36. Personal, Social, Local, Mobile Google Confidential and Proprietary 36
- 37. Personal, Social, Local, Mobile Google Confidential and Proprietary 37
- 38. What if we put all 5 elements in one device? Google Confidential and Proprietary 38
- 39. Google Confidential and Proprietary 39
- 40. Google Confidential and Proprietary 40
- 41. Google Confidential and Proprietary 41
- 42. Google Confidential and Proprietary 42
- 43. shipped! Google Confidential and Proprietary 43
- 44. In the morning In the evening for next day Low priority Google Confidential and Proprietary 44
- 45. During commute When there is predicted next place When there is a local search Hotel/Airport when traveling Normal priority Google Confidential and Proprietary 45
- 46. Given interest in a team: Day of game During game After game Low priority Google Confidential and Proprietary 46
- 47. Google Confidential and Proprietary 47
- 48. There’s a whole lot more coming Google Confidential and Proprietary 48
- 49. project chauffeur Google Confidential and Proprietary 49
- 50. Google Confidential and Proprietary 50
- 51. Google Confidential and Proprietary 51
- 52. Because… Google Confidential and Proprietary 52
- 53. Fact #1 Google Confidential and Proprietary 53
- 54. Consumers connect at any time, from anywhere, using a variety of devices
- 55. Their behaviors – and their expectations - adapt to the new digital reality…
- 56. Smartphones sales blew past desktop sales
- 57. Our Mobile Planet in Belgium (May 2012) Google Confidential and Proprietary 57
- 58. Fact #2 Google Confidential and Proprietary 58
- 59. 27% x €4 billion = €1+ billion Google Confidential and Proprietary 59
- 60. Fact #3 Google Confidential and Proprietary 60
- 61. Data (ROI) beat opinion Google Confidential and Proprietary 61
- 62. THANK YOU Google Confidential and Proprietary 62