Business & Social media : Why ?
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Social media can increase business success in several ways: 1) It allows businesses to directly engage with customers and get feedback on products/services. 2) Examples show how social media campaigns for brands like Ford and Kellogg's increased sales, brand awareness, and customer engagement. 3) Most internet users, especially younger generations, now use social media which businesses must engage with to reach customers where they are online.
Business & Social media : Why ?
- 1. How can social media increase your business success? Author: Jean-Francois MESSIER
- 2. This document is part of the “Social Media and Business” series by JF MESSIER
- 3. social media for business? BECAUSE social media becomes a critical factor in the success of any business it works of the “Y” generation the experience is social you have no choice
- 4. Reason #1
- 5. We have reach never before, like where businesses can embrace their customers.
- 6. One message before social media…
- 7. One message before social media…
- 8. One message after social media… is distributed across
- 9. One message after social media…
- 10. One message after social media…
- 11. One message after social media…
- 12. One message after social media…
- 13. One message after social media…
- 14. Reason #2
- 15. 7 hours The time it took for James Lebron to amass his first Twitter followers.
- 16. You know those videos with that manly Old Spice guy and his hilarious responses to Twitter fans? 110 million views +55% Sales (source : Nielsen, July 2010)
- 17. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. 6.2 million views 132,000 handraisers http://www.fiestamovement2.com/
- 18. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. 40 million impressions 30% under 25 http://www.fiestamovement2.com/
- 19. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. 750,000 views 83% new to Ford http://www.fiestamovement2.com/
- 20. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. 21,213 fans http://www.fiestamovement2.com/
- 21. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. It made 60% of the public aware of a car that hadn't even made its debut in the US yet. http://www.fiestamovement2.com/
- 22. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. It made 60% of the public aware of a car that hadn't even made its debut in the US yet - without spending a dime on traditional media. http://www.fiestamovement2.com/
- 23. In 2010, Ford kicked off the Fiesta Movement, a social media campaign. 50,000 Interested potential customers 97% of which don‟t currently own a Ford http://www.fiestamovement2.com/
- 24. Kellogg fans earn a virtual currency called „choc chunks‟ by performing various social media activities.
- 25. Kellogg fans earn a virtual currency called „choc chunks‟ by performing various social media activities. Then they can exchange their chunks for prizes like music festival tickets or iTunes vouchers.
- 26. Kellogg fans earn a virtual currency called „choc chunks‟ by performing various social media activities. Then they can exchange their chunks for prizes like music festival tickets or iTunes vouchers. from 1,500 to 40,000 fans in seven days
- 27. ‟s ROI just for sending out a tweet might look something like this: 1.5 million followers
- 28. ‟s ROI just for sending out a tweet might look something like this: 1.5 million followers 50,000 followers who see the Tweet
- 29. ‟s ROI just for sending out a tweet might look something like this: 1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link
- 30. ‟s ROI just for sending out a tweet might look something like this: 1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link 50 purchasers based on the Tweet
- 31. ‟s ROI just for sending out a tweet might look something like this: 1.5 million followers 50,000 followers who see the Tweet 500 followers who click on the link 50 purchasers based on the Tweet $25,000 in sales: 50 purchases x $500
- 32. By the end of 2009, had generated in sales from alone.
- 33. ‟s IdeaStorm is an online community that allows users to submit ideas for new products or improvements to existing ones 30% drop in negative sentiment!
- 34. On April 8, 2008, Frank Eliason set up a account to help users in need.
- 35. Gave their consumers a 70,000 ideas in the first year
- 37. In the first nine months of launching its social media communities 140,000 fans
- 38. crowd-sourced ideas for a new crisp flavour with its 1.3 million entries
- 39. crowd-sourced ideas for a new crisp flavour with its 14% increase in sales!
- 40. Reason #3
- 42. The first generation of Digital Natives is coming of age…
- 43. …born between 1980 and 1990. They are already 20 to 30 years old.
- 44. of the human race is under the age of 30.
- 45. of the human race is under the age of 30. They‟ve never known life without the internet.
- 46. “Y generation” spend > 16 hours / week online.
- 47. 96% of them have joined a social network
- 48. Guess how they feel about social media?
- 49. And they don't care about your ads. They care about what their friends think.
- 50. Reason #4
- 51. The building blocks of an experience CUSTOMERS BRAND BUSINESS FOUNDATION
- 52. The building blocks of an experience EXPERIENCE USEFUL helpful effective functional CUSTOMERS BRAND BUSINESS FOUNDATION
- 53. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE helpful intuitive effective efficient functional accessible CUSTOMERS BRAND BUSINESS FOUNDATION
- 54. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE helpful intuitive enjoyable effective efficient delightful functional accessible memorable CUSTOMERS BRAND BUSINESS FOUNDATION
- 55. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE SUSTAINABLE helpful intuitive enjoyable pliable effective efficient delightful scalable functional accessible memorable adaptive CUSTOMERS BRAND BUSINESS FOUNDATION
- 56. The building blocks of an experience EXPERIENCE Natural progression USEFUL USABLE DESIRABLE SUSTAINABLE SOCIAL helpful intuitive enjoyable pliable collective effective efficient delightful scalable shareable functional accessible memorable adaptive distributed CUSTOMERS BRAND BUSINESS FOUNDATION
- 57. Reason #5
- 58. Is it imperative for a business to have a presence online ?
- 59. If you answered “no”, I have a nice flying machine for your next business trip that I would like to sell to your company!
- 60. If you answered “yes”: the web and media are both social
- 61. In 2011, if you don‟t use social media, you don‟t use the internet.
- 62. Translation: The train is leaving the station with or without you.
- 63. # of Americans who use social technology 75% Forrester, The Growth of Social Technology Adoption, 2008
- 64. # of active worldwide Facebook users outside the United States 70% Source FACEBOOK.COM/PRESS/INFO.PHP ? STATISTICS – JANUARY 2011
- 65. # of the global internet population who visit social networks 2/3 Nielsen, Global Faces & networked places, 2009
- 66. However old they are… 18-29: 86% 30-49: 61% 50-64: 47% > 64: 26% May-10
- 67. They are steadily growing 100% 90% 86% 80% 18-29 70% 60% 61% 50% 30-49 47% 40% 30% 20% 50-64 26% 10% > 64 0% Sept-05 May-08 Nov-08 Apr-09 Dec-09 May-10
- 68. Where do people search for product information? 50% 59% 47% Companies Search Social Suppliers engines networks
- 69. Time spent on social networks is the overall Internet rate Nielsen, Global Faces & networked places, 2009
- 70. Visiting social sites is now the popular online activity, …ahead of personal email! Nielsen, Global Faces & networked places, 2009
- 71. Social media is the same today as it was yesterday. It‟s just now reached
- 72. Social media is the same today as it was yesterday. It‟s just now reached It‟s too hard to ignore. Julia Roy Senior Manager, New Media Coach, Inc.
- 73. Ignoring social media in 2011 is like… …ignoring Google in 1999.
- 74. If you haven't gotten on the train yet, don't worry, you will.
- 75. If you haven't gotten on the train yet, don't worry, you will. Pretty soon, you'll have to.
- 76. If you haven't gotten on the train yet… …the question is: how do you get on the train?
- 77. If you haven't gotten on the train yet… Start by registering a username that is still available on most of the popular Social Networking and Social Bookmarking websites.
- 78. If you haven't gotten on the train yet… Watch, learn and listen – then jump on in. You can‟t understand social media until you use it.
- 79. Synthesis It‟s not a fad. It‟s a fundamental shift in the way we communicate
- 80. Synthesis We don't have the choice on whether we social media, the question is it. Erik Qualman
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- 82. If you were interested in this presentation, you may be interested in this one as well…
- 83. Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.com Photo Credit All photos in this presentation were purchased on iStockPhoto.com. All logos or brand references are the copyright of their respective owners. Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com