Social Media
- 12. People spend >16 hours/week online 96% of them have joined a Social Network They have an average of 53 online friends. *SocialMediaToday.com
- 13. 34% of bloggers post opinions about products & brands on their blog *SocialMediaToday.com
- 14. 32% trust bloggers’ opinions on products & services • 78% of people trust recommendations of other consumers • only 14% of people trust advertisements *SocialMediaToday.com
- 21. CNET studies show that “Wikipedia is as accurate as Britannica” *Wikipedia – August 2010 7+ million articles (3.5m in English)
- 23. 574 458 280 *Facebakers – 25 November 2010
- 25. Egypt Top Brand: Vodafone Saudi Arabia Top Brand: Xbox Emirates Top Brand: Emirates Airlines *Facebakers – 25 November 2010
- 32. The return
- 33. 187 Customized video response campaign over 3 days The Old Spice YouTube channel became the all time most viewed channel. They also responded to comments and tweets
- 34. “GENIUS. Shirtless Old Spice guy replies on Twitter w/ hilarious personalized videos,” @alyssa_milano 1,155,008 $100,000 National Wildlife Gulf Oil Spill Fund
- 37. “http://twitpic.com/135xa ‐ There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” @jkrums *Janis Krums ‐ 12:36 PM Jan 15th, 2009 The power of Twitter
- 38. Before Twitter
- 39. After Twitter
- 41. “Dear @SouthwestAir ‐ I know I'm fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated?.” @ThatKevinSmith *Kevin Smith ‐ 03:52 AM Feb 14th, 2010 The power of Twitter
- 44. I WANT YOUR MONEY *University of Washington study Average 1000 advertising messages daily
- 46. 1. Define your presence Choose social platforms that suit your needs and audience *SocialMediaToday.com
- 50. Live! Shared Content One Way & Static You share. Video Owned People use. Magazine You say. Print You said. You Write. People like! She said. Intra Brochure You Print. Blogs Your He said. PicsYou Mail. AD Company www Mail Your serious Banner You all laughed! business face Blah, Extra Blah News‐ letter PDF Social Media Channels
- 51. Owned Let people share. Intra Does your site have these? Your www Company Extra Owned Channels
- 52. Old is still good One Way Printed content can be & Static transformed into social Magazine media formats Print Brochure Basics Your AD Company Mail Banner Correct information? All the stuff is linking back to you? News‐ letter Right Info? Are all your employees here? Are all your feeds linked here? One Way & Static Channels
- 53. Shared Content Select and use Video Don’t use them all. Pick the ones that suit your needs. Pick the ones your audience are most familiar with. Your Pics Company PDF Shared Content Channels
- 54. Live! This is not a must But it helps getting your message through Ask First Blogs What mediums are your Your audience using Company All aboard! Blah, Train your staff to be social Blah media savvy. Live Channels
- 55. Now link them all Live! Shared together! Content Link, Link, Link. One Way & Static Ask people to join the discussion Magazine Owned Intra Your AD Company www Less Control = Increased Risk Banner Your Palette
- 61. *Brian Solis: The Social Media Manifesto “Content is the new democracy and we the people, are ensuring that our voices are heard.” The New Democracy