Business Model Canvas 101
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The document outlines a workshop agenda focused on business model canvases, including their creation and analysis. It explains the components of a business model, such as customer segments, value propositions, and revenue streams, along with examples like lemonade stands and VoIP calls. The workshop emphasizes validating model assumptions with customers and includes instructions for group activities and discussions.
Business Model Canvas 101
- 1. Nov 8th 2011 Created by: Emad Saif www.emadsaif.com Canvas Based on THE
- 2. Agenda 6:30 7:30 Business Model Canvas & Examples 8:00 8:30 Group Workshop Presentations & Discussion 7:00 9:00 2 7:20 8:10 8:20
- 3. Lease $25/month + 4¢/copy (min of $49/month) 3 TOO EXPENSIVE! to sell to customers! Easy to use No risk on originals Low operating cost Use plain paper First Plain Paper Photocopier - 1950
- 4. business model “A business model describes the rationale of how an organization creates, delivers, and captures value” 4
- 7. tool to create & analyze business models... 7
- 8. YOU CAN • Create new business models easily • Analyze & update your existing business model 8
- 10. Customer Segments which customers and users are you serving? which jobs do they really want to get done? 10
- 11. Value Proposition what are you offering them? what is that getting done for them? do they care? 11
- 12. Channels how does each customer segment want to be reached? through which interaction points? 12
- 13. Customer Relationships what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? 13
- 14. Revenue Streams what are customers really willing to pay for? how? are you generating transactional or recurring revenues? 14
- 15. Key Resources which resources underpin your business model? which assets are essential? 15
- 16. Key Activities which activities do you need to perform well in your business model? what is crucial? 16
- 17. Key Partners which partners and suppliers leverage your model? who do you need to rely on? 17
- 18. Cost Structure what is the resulting cost structure? which key elements drive your costs? 18
- 20. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20
- 22. Example 2 Affordable VOIP calls Example 1 Refreshing lemonade to joggers at public parks 22
- 23. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 23
- 24. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Skype 24
- 25. Example 3 Example 4 Photo sharing online Smooth shave for men & women 25
- 26. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Flickr: Photo Sharing 26
- 27. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Gillette: Razors & Blades 27
- 28. Break... 28
- 29. WORKSHOP 29
- 30. WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas 30
- 31. Create a CANVAS of your enterprise project 31
- 32. Break... 32
- 34. Discussion 34
- 35. so what’s beyond the CANVAS? 35
- 36. you need to validate your model assumptions with the customers until you get it right! 36
- 37. BUSINESS PLAN 37
- 40. $10 TAKE THE ONLINE COURSE NOW DISCOUNT COUPON: special_10Claim Now