Marketing fact vs Marketing fantasy
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Marketing based on facts, not fantasies, is important for business success. Some key marketing facts are that 39% of B2B companies using Twitter and 41% using Facebook have acquired customers from those channels, blogs that are updated at least 20 times per month generate 5 times as much traffic and 4 times as many leads as blogs updated less often, and email usage is declining by up to 59% across all age groups. Marketers need to separate facts from fantasies to effectively reach customers.
Marketing fact vs Marketing fantasy
- 1. HubSpot.com/FreeUnicorns MARKETING FACT vs. fantasy marketing
- 3. fanta sy —noun An idea with no basis in reality.
- 4. FACT —noun —noun A thing that is indisputably the case.
- 5. Unicorns live in a fantasy world.
- 6. MARKETING EXECS CAN’T AFFORD TO.
- 7. LET‟S SEPARATE MARKETING FACT
- 8. LET‟S SEPARATE MARKETING FACT from fantas marketing
- 9. fanta marketing sy B2B companies don‟t need to waste their time on
- 10. MARKETING FACT 39% of B2B companies using Twitter have acquired new customers from it.
- 11. MARKETING FACT 41% of B2B companies using Facebook have acquired new customers from it. 39% of B2B companies using Twitter have acquired new customers from it.
- 12. fantmarketing asy You can rely on email to be the workhorse of your online marketing efforts. 12
- 13. MARKETING FACT Your email database expires at a rate of 25% per year
- 14. MARKETING Gmail Priority Inbox & other tools are pushing your automated FACT emails to the bottom of the inbox. Your email database expires at a rate of 25% per year
- 15. Television ads continue to be one of the most effective forms of advertising. fanta marketing 15
- 16. MARKETING FACT 86% of people skip TV ads.
- 17. MARKETING FACT TiVo, DVRs, Hulu, YouTube, & thousands of cable & satellite networks have fragmented TV audiences. 86% of people skip TV ads.
- 18. fanta marketing sy Most companies are increasing their investments in traditional, outbo und marketing programs. 18
- 19. MARKETING FACT 54% of companies increased their investments in social media & blogs in 2011.
- 20. MARKETING FACT 54% of companies Leads generated via inbound marketing tactics like blogging 62% & social media cost increased their investments in social media & blogs in 2011. less.
- 21. fanta marketing sy People like to receive telemarketing calls. 21
- 22. MARKETING FACT 200m Americans are on the FTC‟s Do Not Call list.
- 23. fantasy marketing Tradeshows are a great, cost-effective way to generate a ton of new leads and customers. 23
- 24. MARKETING FACT Tradeshows are one of the most costly ways to generate leads & customers.
- 25. fantasy marketing If you give your content away for free, prospects will never buy your full- fledged offering. 25
- 26. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. MARKETING FACT
- 27. “Free trials” are an excellent way to demonstrate the value of your product & increase conversion. Sharing free, relevant MARKETING content online FACT helps search engines —& prospects— find you.
- 28. fantas marketing y Online advertising is not effective for local businesses. 28
- 29. 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. MARKETING FACT
- 30. fantas marketing y Blogging is overrated & not particularly effective for marketing. 30
- 31. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t.
- 32. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. They also get 70%more leads
- 33. MARKETING Companies FACT that blog get 55% more web traffic than those that don‟t. 57% They also get 70%more of companies leads have acquired a customer through their blog.
- 34. fantasy marketing Optimizing your website & email for mobile phones is not that important. 34
- 35. 35% of Americans own a smartphone. MARKETING FACT
- 36. By YE2011, that figure will rise to 50% 35% of Americans own a smartphone. MARKETING FACT
- 37. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. MARKETING FACT
- 38. By YE2011, that figure will rise to 50% 86% 35% of Americans of C-level executives have smartphones. own a smartphone. The majority of MARKETING them say it‟s their primary FACT communication tool.
- 39. fantasy marketing Optimizing for mobile devices isn‟t worth the effort. 39
- 40. MARKETING FACT 74% of smartphone users have made a purchase from their smartphone.
- 41. MARKETING FACT 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
- 42. 40% MARKETING of US smartphone owners compare prices on their mobile device while in- store, shopping for an FACT item. 78% 74% of smartphone of business users have made a people use their purchase from their mobile device to smartphone. check email.
- 43. fantas marketing y Nobody reads blogs. 43
- 44. MARKETING FACT 65% of daily internet users read blogs.
- 45. 46%of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs.
- 46. 46% of daily internet users read >1 blog/day. MARKETING FACT 65% of daily internet users read blogs. 36% of daily internet users read 5-10 blogs/day.
- 47. fantas marketing y Blogging has no impact on a company‟s Twitter reach.
- 48. fantas marketing y Email is still one of the most effective ways of communicating with prospects. 48
- 49. Blogging can MARKETING increase your Twitter reach 75% by FACT
- 50. MARKETING FACT Email usage is declining by as much as 59% across all age groups
- 51. MARKETING FACT US internet users 3X more spend minutes on blogs & social networks than on email Email usage is declining by as much as 59% across all age groups
- 52. fantasmarketing y Blogging occasionally has the same impact on traffic & lead-gen as blogging constantly.
- 53. MARKETING FACT Businesses who blog at least twenty times per month generate 5X more traffic than those who only blog a few times per month.
- 54. MARKETING They also 4X generate FACT more leads Businesses who blog at least twenty times per month generate 5X more traffic
- 55. Blogs are nice, but hardly a must-have for businesses. 55
- 56. MARKETING FACT 2/3 of marketers say their company blog is “critical” or “important” to their business.
- 57. fantasmarketing y Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales. 57
- 58. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it.
- 59. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 62% of B2C companies using Facebook have acquired a customer from it.
- 60. 41% of B2B companies using Facebook have MARKETING FACT acquired a customer from it. 51% 62% of B2C companies of Facebook fans are more likely to buy the brands they „like.‟ using Facebook have acquired a customer from it.
- 61. fantasy marketing Social networks are only for youngsters. 61
- 62. MARKETING FACT 40% of Facebook‟s active users are over the age of 35.
- 63. MARKETING FACT 40% of Facebook‟s active users are over the age of 35. 52% of 55-64 year old internet users have joined a social network.
- 64. MARKETING FACT 93% 40% of Facebook‟s active users are of US adult internet over the age of users are on Facebook. 35. 52% of 55-64 year old internet users have joined a social network.
- 65. fanta marketing sy Websites with numerous landing pages confuse people. 65
- 66. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages
- 67. MARKETING Businesses with 31 to 40 landing 7X FACT pages get more leads than those with only 1 to 5 landing Pages Businesses with >40 landing 12X pages get more leads
- 68. marketing fantasy Web traffic is the most important measure of online marketing success. 68
- 69. MARKETING FACT Traffic is nice, but if those visitors are leaving immediately, who cares? Conversion matters.
- 70. fantasy marketing Lead-nurturing email campaigns should be automated based on each lead‟s activity on your company website. 70
- 71. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing.
- 72. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.*
- 73. MARKETING FACT Sending automated emails to leads without a complete understanding of their experience with your company across channels, including mobile and social media, is more like SPAM than lead-nurturing. Every time you send SPAM, a kitten dies.* *not actually a fact.
- 74. fantasy marketing Marketing automation software is all you need to generate boatloads of quality sales leads. 74
- 75. MARKETING FACT Marketing automation can help streamline the process of communicating with & nurturing leads—but it doesn’t do jack squat to help generate them.
- 76. fantasy marketing Inbound Marketing focuses exclusively on top of the funnel objectives like attracting prospects & leads. 76
- 77. MARKETING FACT Inbound Marketing does help attract prospects & leads—but it also helps convert those leads into paying customers by providing them with a relevant, customized experience designed to benefit them, not interrupt them.
- 78. fantasy marketing All marketing software is created equal. Every brand claims to increase traffic, leads, & revenue, but none back those claims with real data. 78
- 79. MARKETING FACT HubSpot‟s all-in-one Inbound Marketing software 6.5 has generated over million leads
- 80. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound for 5000+ Marketing software customers 6.5 has generated over million leads
- 81. MARKETING FACT 864 and million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
- 82. MARKETING FACT and 25X 864 and more leads million HubSpot‟s page views all-in-one Inbound For 5000+ Marketing software customers 6.5 has generated over HubSpot customers million 4X average leads more traffic
- 83. fantasmarketing Social media may be helping big brands with big bucks extend their reach & influence online, but it doesn‟t do squat for small businesses. 83
- 84. MARKETING FACT 57% of small businesses say social media is beneficial to their business.
- 85. fantasy marketing Twitter is an annoying, pointless waste of time, with no real business value.
- 86. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT
- 87. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get more traffic
- 88. Companies that 2X use Twitter average more leads than those that don‟t. MARKETING FACT Companies with 1000+ Twitter 6X followers get 42% of companies that use Twitter for more traffic marketing have acquired a customer through it
- 89. marketing fantasy Saying “please retweet” in a tweet only annoys people. 89
- 90. Actually, saying "Please Retweet" in a tweet leads to more tweets. MARKETING FACT
- 91. There is no single “all-in- one” marketing software product that meets the needs of today‟s business. 91
- 92. MARKETING FACT HubSpot’s all-in-one inbound marketing software includes: • Multi-channel analytics to measure true ROI • A/B testing & landing page tools to increase conversion • Blogging, SEO & social media tools to help you get found online • Behavior-driven communications to nurture leads
- 93. MARKETING FACT More than 5,000 companies use HubSpot to make marketing that people LOVE
- 94. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. Marcus Sheridan Owner, River Pools & Spas HubSpot Customer
- 95. “ 3 years ago our company spent roughly $200k in advertising to achieve about $4 million in sales. This year, we will spend about $18k in order to achieve roughly $5 million Marcus Sheridan Owner, River Pools & Spas in sales.” HubSpot Customer
- 96. “ HubSpot changed my life. It saved my business.” Read Marcus‟ story: Marcus Sheridan Owner, River Pools & Spas HubSpot Customer http://bit.ly/q6kFgB
- 98. STICK WITH THE FACTS.
Editor's Notes
- #36: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #37: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #38: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #39: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #41: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #42: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #43: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #72: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #73: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/
- #74: Current penetration: http://techpresident.com/short-post/full-third-american-adults-own-smartphones-pew-study-findsProjection: http://gigaom.com/2010/03/26/1-in-2-americans-will-have-a-smartphone-by-christmas-2011/