It's a QR Code market after all
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The document highlights the rapid growth of smartphones in the U.S. and their impact on mobile search and shopping behaviors, with 63% of users stating that mobile search has transformed their information gathering. It notes significant statistics such as 53% of smartphone users making purchases after researching on their devices and a remarkable increase of 4,549% in QR code usage from 2010 to 2011. Moreover, the deployment of mobile technology, such as Lowe's use of iPhones for product research, illustrates the shift towards mobile solutions in retail.
It's a QR Code market after all
- 1. QR A Quick Look at the Quick Response Marketplace: Getting Smart, Going Mobile
- 2. 40%40% of all mobile phones in the U.S. were smartphones in July 2011. By the end of this calendar year, smartphones will likely dominate.* * as of 7/11, according to a Nielsen report released 9/1/11
- 3. 63%63% of survey respondents say mobile search has changed the way they gather information.* * according to The 2011 Mobile Search Insights Study released 4/11
- 4. 53% 53% of smartphone users who research products/services on their phones make purchases. * according to a Google-commissioned study released 4/27/11
- 5. 92%92% of survey respondents consider smartphones or tablets a “real convenience” for research and/or purchase products or services.* * per Barkley/Service Management/The Boston Consulting Group study 8/18/11
- 6. 42k Lowe’s, the home improvement retailer, is deploying 42,000 iPhones (replacing scanner guns) in its stores to accommodate on-floor product research and transactions.* * per a 9/12/11 news release, as seen in numerous trade media outlets
- 7. 14M 14,000,000 QR code scans occurred in the U.S. in June 2011.* * according to a comScore study conducted 6/11
- 8. 72% 72% of smartphone users would be likely to recall ads with QR codes.* * according to an MGH agency report 4/11
- 9. 54.7% 54.7% of those who’ve scanned QR codes have an income of $75k or higher.* * according to a comScore MobiLens study released 8/12/11
- 10. 4,549% QR code usage increased by 4,549% from 1st quarter 2010 to 2011.* * according to a Mobio Identity System report 5/11
- 11. QR It’s time to get smart, go mobile for the Quick Response marketplace.