Cognism Reviews & Product Details

As a BDR, what I like best about Cognism is the quality and accuracy of the contact data—especially the direct dial numbers, which significantly increase my connect rates. It’s also fully GDPR-compliant, which gives me peace of mind when prospecting into the UK and Europe. Review collected by and hosted on G2.com.

As a BDR, what I dislike about Cognism is that sometimes the pricing can be a bit steep for smaller teams or those just getting started, which makes it harder to access all the features upfront. Also, while the data quality is generally good, there are occasional instances where contact details might be outdated or missing, which means I have to double-check before reaching out. Another challenge is that the user interface, although pretty intuitive, can feel a little overwhelming at first with all the filters and options, requiring some time to fully get comfortable. Lastly, occasional syncing issues with CRM integrations can cause minor delays in data updates, which can disrupt my workflow briefly. Review collected by and hosted on G2.com.

Cognism is very useful when it comes to finding the right People / Company / Roles. A lot of possibilities when it comes to saving group of search and/or optimizing research methodology. The extension banner is also very useful to only search when you need it without having to use "ALT+TAB".

Very well presented by the CSM and she seemed to be at ease with the tool, listened to our question and replied very well to it. She also seems to b reachable which is a huge plus in case of specific question or help needed Review collected by and hosted on G2.com.

Sometimes the banner of the extension pop up just because we opened an company on Sales navigator and that is a bit frustrating because we don't always want it to pop up. Review collected by and hosted on G2.com.

What stands out most for me is how reliable and accurate the mobile numbers are, especially for prospects in Europe. I've used multiple tools in the past, but Cognism consistently delivers direct dials that actually connect — which saves me a ton of time and reduces bounce rates in outbound campaigns.

The Chrome extension is another highlight — it blends seamlessly into LinkedIn and doesn’t require ten clicks to get one piece of info.

I appreciate how transparent Cognism is about compliance. When you’re targeting EU-based leads, it’s critical to stay on the safe side of GDPR. Review collected by and hosted on G2.com.

The pricing may feel like a stretch for very small teams or early-stage companies — it’s clearly built for scale, so if you’re not extracting full value from all the features, the cost per user might feel a bit higher. Review collected by and hosted on G2.com.

I use Cognism every day at work.

The platform has become an integral part of my workflow, integrating seamlessly with LinkedIn and Salesforce. The ability to build lists, search based on personas, and uncover opportunities using the AI search function makes day-to-day sales activities much easier. Being able to find contact details is also a very obvious and powerful tool, cutting down the time it takes to reach decision-makers significantly. Review collected by and hosted on G2.com.

I find the hit rate of accurate contact details can be quite low when compared to other similar products, and although there are lots of features, I feel it is only intuitive when performing basic searches. Training is required to unlock the full potential of all the features. Review collected by and hosted on G2.com.

- Generally, most of the official people are available on Linkedin, and there we get a chance to connect with them, but contacts are difficult to find !

But, Cognism allows us to integrate its platform with Linkedin and MAP the with their profile with the contact.

- Client reachouts

- Above 75% accuracy in data

- Intent data

- Company information

- Easy to use

- Frequently Review collected by and hosted on G2.com.

- Data needs to be updated, as if the person have already left the organization, it should not reflect their last company data

- Sometimes, Email ids are showing as a Guess for an individual and not matching with their official email id Review collected by and hosted on G2.com.

I love its usability and the quality of the data provided. One of my favorite features is the Contact Data Quality filter. It allows you to choose between emails or phone numbers based on your needs, which makes it easy to refine your searches and quickly get the most relevant contacts.

The platform itself is very intuitive and easy to use, so getting started doesn’t take long—even if you’re new to it. Review collected by and hosted on G2.com.

Only downside is the limitation on saving contacts into lists. It can be a bit restrictive, especially if you're working with larger sets of data or need to organize multiple lists. Review collected by and hosted on G2.com.

What I appreciate most about Cognism is how easy it is to use, even for new users. The interface is intuitive and well-structured, which makes navigating the platform and accessing key features incredibly efficient. Beyond usability, Cognism offers a wide range of features that support every stage of the sales and prospecting process — from high-quality contact data to compliance tools and seamless integrations. The combination of powerful functionality and user-friendly design makes it a valuable asset for our team. Review collected by and hosted on G2.com.

While Cognism is a powerful tool, there are occasional instances where not all contact information is available or fully up to date. This can require some additional research or cross-checking from other sources. However, this is understandable given the complexity of data sourcing, and Cognism generally performs very well compared to other providers in terms of data accuracy and coverage. Review collected by and hosted on G2.com.

High-quality data: Particularly strong for B2B contact details in EMEA and UK markets.

Compliance: One of the few providers that’s GDPR-compliant by design, which gives peace of mind when prospecting.

Ease of use: Clean UI, good integration with tools like HubSpot, Salesforce, and LinkedIn via the Chrome extension.

Intent & triggers: Useful features like intent data and buyer signals help prioritise outreach.

Customer support: Responsive and proactive customer success team. Review collected by and hosted on G2.com.

Data gaps: Occasionally, US data isn’t as strong as EU/UK, especially for niche segments.

Pricing: Can be on the pricier side compared to some competitors, especially for smaller teams.

Contact duplication: Some overlap or duplication in exports without clear flagging.

CRM sync logic: Sometimes syncing can override or create duplicates if not set up carefully. Review collected by and hosted on G2.com.

As someone who uses Cognism daily to find and qualify leads, I really appreciate how intuitive the platform is. The browser Extension is a big win for me – it works seamlessly with LinkedIn and helps me get accurate contact data without switching tabs or tools. It also integrates nicely with our CRM, which makes my workflow smoother. Review collected by and hosted on G2.com.

Occasionally, I come across contacts with outdated job titles or phone numbers that don’t work, especially with very small companies or certain regions. Also, the interface can lag a little when bulk exporting a larger list, but this has only happened a few times. In global, these are minor issues compared to the time it saves me. Review collected by and hosted on G2.com.

What I like best about Cognism is its accurate and GDPR-compliant B2B contact data, which makes prospecting much more efficient. The platform’s real-time data enrichment ensures that sales and marketing teams have up-to-date information, improving outreach success rates. Additionally, its seamless CRM integrations and user-friendly interface make it easy to navigate and incorporate into existing workflows, saving time and increasing productivity. Review collected by and hosted on G2.com.

While Cognism offers high-quality data, some contact information can still be outdated or incomplete. Additionally, the pricing may be steep for smaller businesses, making it less accessible for those with limited budgets. Review collected by and hosted on G2.com.