[En] HEC Paris - Web 2.0 - reinventing marketing

The document outlines the global presence and services of Orange Business Services, highlighting its extensive voice and data network that supports 3,750 multinational customers across 166 countries. It discusses the evolution of marketing in the context of Web 2.0, emphasizing the importance of creating engaging and relevant content that caters to audience needs. Additionally, it provides insights into collaborative web practices and the necessity of adapting branding strategies to align with modern digital expectations.