The web in the world

The document discusses the evolution of the web towards physical interactions, emphasizing a shift from small screen-based interactions to a 'ubiquitous web' that enhances engagement with the physical and social environment. It explores various technologies and design directions, such as RFID, ambient computing, and tangible interactions, that facilitate this integration, while highlighting the challenge of creating effective user experiences. Ultimately, it advocates for adaptable design practices that incorporate web sensibilities into physical product design.