The low down on LinkedIn
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This document provides tips and strategies for using LinkedIn effectively. It begins by explaining why LinkedIn is important for professional networking and visibility. It then offers seven strategies to improve individual profiles: 1) add compelling positions and accomplishments, 2) include a professional photo, 3) list relevant skills, 4) join and engage with groups, 5) recommend connections, 6) create content like articles and posts, and 7) build a business page to promote brands and companies. The document emphasizes positioning oneself as a thought leader, engaging with others, and using LinkedIn to both give and receive endorsements, recommendations and new opportunities.
The low down on LinkedIn
- 1. The Low Down on Heidi Alexandra Pollard Chief emPOWERment Officer UQ Power www.UQpower.com.au Heidi Alexandra Pollard www.UQPower.com.au
- 3. Focus for the workshop • Why you need to be on LinkedIn now more than ever before • How to stand out from the sea of sameness • Simple strategies and hacks to boost your online profile • How to position yourself as a thought leader
- 4. Intention and Outcomes • Create a name card for yourself • Use your preferred, nickname or stage name • Add one word people usually use to describe you or associate you with • Add the number of connections you have on LinkedIn
- 6. WHY YOU NEED TO BE ON MORE THAN EVER BEFORE
- 7. • Globalisation Changes Our Community • Increased Consumer Choice • Technology Takes Private Lives Public • Reduced Barriers to Entry SHIFT HAPPENS
- 8. Why Social Media? • Social media is simply another step in the evolution of communication. • The ability for social media to provide a 'one to many' vehicle which can amplify to a 'many to many' communication of ideas and content now means there is scope for businesses (and individuals) to spread their message quickly, efficiently and cheaply.
- 9. • LinkedIn is a professional online networking tool that works particularly well for business-to- business (B2B) relationships. • It is like a directory of valuable business contacts and, just as with ‘offline’ networking, you get to choose who you connect with. • LinkedIn allows you to find people based on their profession, keywords, companies, education etc which makes it an extremely effective tool. What is
- 10. What is • LinkedIn has great Search Engine Optimisation (SEO) and therefore ranks very high on Google. So, when you search for a name on Google or any other search engine, you will usually come across that person’s LinkedIn profile (if they have one). • LinkedIn like any business relationship is still about give and take. It does take a bit of work (10 minutes every 2 days) to get the best results.
- 11. Why choose • LinkedIn is an incredible tool for building visibility and community on the web. • It’s the largest professional network, with over 467 million contacts. • That’s a lot of opportunities to build your brand, succeed professionally and stand out as Unique. • If you don’t yet have a company website you can use LinkedIn to ensure there is information about you and your business available online.
- 12. Stats and Facts • LinkedIn started on May 5, 2003 • It went public in May 19, 2011 • LinkedIn has 332 million members • 2 new users join every second • 42 million unique mobile visitors per month (This is a 45% increase in just 12 months ) • LinkedIn’s user goal is 3 billion registered users • 25 million LinkedIn profiles are viewed every day • 41% of users visit LinkedIn via mobile • The average number of connections is 930.
- 14. The challenge then for business owners and professionals is in the online world it is even harder to stand out.stand out.
- 16. Why branding? Take water + sugar + fizz + a can = costs less than 30c Write Coca-Cola on the can and charge $3.90 Coca-Cola spends more on its brand than on its product
- 18. Brand U The term branding has long been associated only with companies until Tom Peters famously said “We are the CEOs of our own companies: Me, Incorporated… Your most important job is to be marketing the brand called You.”
- 19. Brand U What get’s in the way of people building their brand? 1.Don’t know what makes me unique and how to position, package and sell it! 2.Flat out exhausted and in overwhelm. 3.Failure to implement things that really matter – doing a major in minor things.
- 20. Building Brand U 1. Start thinking of yourself as a brand. What do you want people to associate with you when they hear your name? What topic or message do you want to be known for? What are the qualities or personality are authentically you? 2. Grow your personal power. Get help to develop your personal power, your self-worth, your ability to say no and stick to it. 3. Get focused. Learn strategies to improve your personal productivity. Be focused, not busy.
- 23. Simon Sinek’s Golden Circle “People don’t buy what you do. They buy why you do it.” UQPower.com.au
- 25. Know your WHY EG: My WHY Statement To teach, inspire and help people to identify and leverage their uniqueness so that they can increase their impact, influence and income.
- 26. Ask yourself • Who will look at your online profile? • What do people want to know about you? • Where will they use this information? • Why is your profile important? • When and how often do you update it? • How will you use your profile to your advantage?
- 27. Know your WHO The way you tell your story will depend on whose attention you’re trying to attract. Whether it’s peers in your professional network, potential research or business partners, or other useful business contacts, understanding your audience will help you tailor your LinkedIn profile to speak directly to them.
- 28. LinkedIn Stats • 35% check it daily • 32% check the site several times a week • 42% update profile regularly • 81% belong to at least one group
- 29. Who’s Using • Top Level Executives - industry networking (22%) - Promoting their business (20%) • Middle Management Professionals - To keep in touch with others (24%) - Industry networking (20%) • Entry Level Employees - Job searching (24%) - Co-worker networking (23%)
- 30. How to make it work for you • It’s not enough to have your LinkedIn profile up and wait for something to happen. • You need to engage in it actively to get results by participating, sharing and connecting. • In business there is a direct correlation between your ability to build, manage and leverage professional relationships and your success. Ie: Your Network = Your Net Worth • We prefer to do business with people we know, like and trust - LinkedIn can get you there pronto.
- 31. 7 to improve your UQ
- 32. 1. Add a position Create a compelling profile, not a resume rehash! Update your employment history and professional accomplishments. Be sure to include your current position or job title and make sure it is aligned with your ONE THING – your UQ factor you want to be known for.
- 35. 7 Secret Tip Add in what you do or your tagline – not just your title – it’s a great for keywords. The more skills and job titles that match recruiter or business searches for candidates, partners and suppliers, the higher volume of traffic your profile will receive. In turn, better traffic means you’re more likely to be the target of a new connection or opportunity.
- 37. 2. Add a photo A professional looking photo or ‘headshot’ means you are putting your best foot (or face) forward. It also means people will recognise you which adds to the Know, Like and Trust factor. And when meeting up for a coffee with someone you met on LinkedIn you can spot them.
- 38. You can increase your LinkedIn views by 14X by including a photo
- 39. People are visual Take a look at this eye pattern research for a LinkedIn page. Notice how the eye lingers much longer on the photo that anywhere else on the page. That’s why you need a great headshot.
- 44. Nooooo….
- 45. Ewwww…
- 46. 3. Add at least 3 skills Let people know what you’re good at, and then get endorsed by your connections. Remember to include your ONE THING – what makes you Unique makes you stand out. 7
- 47. Endorsemen ts
- 48. 4. Join and interact in relevant groups A great feature of LinkedIn is its groups. There are literally thousands of groups on LinkedIn where people discuss different topics. A great strategy is to join and participate in group discussions that your target market is part of. Demonstrate your expertise and position yourself as an expert. This will build trust and attract more business. Or create your own! 7
- 50. Group interaction tips •Answer questions to highlight your subject expertise •Communicate. Show interest. Look for ways to help. •Be your UQ self. Be real. Be yourself. •Don’t always be in selling mode! •Have fun!
- 51. 5. Recommend people An extremely powerful feature is that your clients can leave recommendations on your profile, which provides instant social proof and makes you more appealing to prospects when they look at your work profile and history. Imagine searching for an accountant in your area and one has recommendations and the other doesn’t – which would you choose? 7
- 52. Give and take To get recommendations remember to also recommend businesses you have liked working with instead of just hoping to be endorsed. It’s all about give and take. Be genuine and bold – ask clients to leave a recommendation for you as part of your feedback process. 7
- 53. Publish Articles
- 54. Include visuals
- 55. Include visuals
- 56. Extend Your Reach – Better Than A Blog
- 57. How you rank in your network
- 58. 7. Create a business page People can find you based on the keywords that you use, and likewise you can search for potential strategic alliance partners, find people and businesses in the same industry and email people directly without having to go through numerous channels. A LinkedIn Business page can act as an extra website so people can find out more about what you do. You can also post updates and information and read reports on the 7
- 59. Make it work •Aim to update it 1-3 times per week •Make it highly visual •Start with an action verb or ask a question •Include links to articles and presentations •Update status – strictly business (this is not Facebook) but be friendly, interesting and use video to show and tell
- 60. Ask questions
- 61. Use video show & tell
- 62. Keep it Short & Sweet
- 68. • Use LinkedIn to do research about people. For example, if you about to meet with the CEO of Goldmine Co. you can look him up on LinkedIn and find out more about him before your meeting. • All recruitment companies use LinkedIn to find and screen suitable candidates. • Remember to link your company website, business card, email signature to your LinkedIn page. • Make contact with potential clients or joint venture partners. • Upload presentations like this one via SlideShare! What else can I do with
- 69. BEST TIMES WORST TIMES 7am – 9am 10pm – 6am 5pm – 6pm Best times to use
Editor's Notes
- #2: Meet Ruth
- #4: 12.40pm
- #5: 12.40pm
- #8: 2.12pm
- #14: https://press.linkedin.com/about-linkedin
- #15: 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others. To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life. This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other. This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
- #17: 9.45am - The aim of this session before morning tea is to gain an understanding of your own individual workstyle preferences and the implications they may have on others. To do this we are going to use a tool called the PCSI – The Personal Coaching Style Inventory. As an accredited coach I use this tool with my clients as it is a great tool that can be used quickly and easily and it translates easily into everyday work and life. This tool is not a psychological personality typing tool – it is a self inventory to gain a snapshot of how people communicate, give and receive feedback and relate to others. So in this session you should learn a little more about your own style as well as a bit about the styles of each other. This should not be a session of poking fun at each other and your individual differences, we all know everyone can’t be perfect like we are. But what it should remind you of is how you all have roles to play in this team whether you are from the Occupational Rehab Team, the Medical Team or the Admin Team that this Newcastle branch of CS Health cannot work effectively nor efficiently if you lack an appreciation of or faith in each others ability to do your role.
- #18: The reason for the descrepencies highlighted above lies in the intangible brand value and the intelectual capital within the company.
- #54: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #55: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #56: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #57: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #58: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #69: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)
- #70: 10.09am Page 1-2 Write responses on a flipchart. Then get out the tell and ask laminex sheets and have them get up and line up (Before showing the slide)