Pitch and Audience Profile Handout
- 1. 1 AS Media Studies Create a pitch for your music magazine. It should include: 1. A brief overviewof youridea.Whatgenre of musicmagazine are yougoingto make?Are there any similarpublicationsonthe marketatthe moment?Whyhave you decidedtocreate it?E.g. throughyour institutionresearchhave youidentifiedagapinthe market. 2. A moodboard:imageswhichreflectthe mood/visual style of yourmagazine. 3. The institutionthatmightproduce yourmagazine andwhythey’dproduce it. 4. Target audience –detailedaudience profile,trytomake itas visual as possible 5. A descriptionof the style of the magazine /how youwill representthe genre: the brandidentity/house style youare goingto create.The mode of addressthe magazine will use. 6. Possible names. 7. A descriptionof whatmusicitwill coverandhow itwill coverit(articles,reviews,news,interviews). 8. Some ideaof what yourdouble page article will feature. Pitch advice: Try to make the pitch as visual aspossible Showdon’ttell Avoidlongblocksof texts It’sup to youhow to presentthe pitch – a PowerPointwouldbe fine butyoucouldtrysomethingnewlike Prezi www.prezi.com Once you’ve completedthe pitchyouneedtogetsome audience feedback.So,thinkof some questions that youcan askyour potential targetaudienceaboutyourpitch. Make sure that yourquestionsare openedended –‘whichname doyou thinkismostappropriate and why? A pitchisessentiallyanoverview/treatmentof the kindof musicmagazine thatyouare goingto create.
- 2. 2 Audiences Audience Profiling isatask all mediainstitutionsneedtoperformwhencreatinganew producttolaunchonto the marketbe ita magazine,film,album,website etc. Whendefininganaudience,factorsthatmustbe consideredinclude: Age,Gender,Race and Sexuality Education Occupation Annual Income Disposable Income CurrentLifestyle/Aspirational orDesired Lifestyle Culture MediaInterests BuyingHabits Loyaltyto Brands Demographics A commonand traditional methodof audience profilingisknownasdemographics.Thisdefinesthe adult populationlargelybythe workthattheydo. It breaksthe populationdowninto6groups,and labelsthemby usinga lettercode to describe the income andstatusof the membersof eachgroup.
- 3. 3 Psychographics Thisis a way of describinganaudience bylookingattheirbehaviourandpersonalitytraits.Psychographicslabels a particulartype of personandmakesan assessmentabouttheirviewingandspendinghabits. The advertisingagencyYoungandRubicaninventedasuccessful psychographicprofileknownastheir4C’s MarketingModel standCross Cultural ConsumerCharacterisation. Theyput the audience intogroupswithlabelsthatsuggesttheirpositioninsociety. A fewmore groups: Traditionalists:people whodon’tlike change andare verysetintheirways Hedonists:people whojustwanttohave a goodtime Individualists:peoplewhowanttostand outfrom the crowdand like tothinkfor themselves Rebels:people whodon’twanttoconformbutchallenge the traditional wayof doingthings.
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