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Keynote Dreamforce To You Italy 2015
Get ready for a new kind of
Customer Success
Paolo Bergamo
Vice President Mobile
Federico Della Casa
Country Leader
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of
our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in
our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents
and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Keynote Dreamforce To You Italy 2015
Thank	
  to	
  our	
  sponsors!	
  	
  
Innova0on	
  Tour	
  @	
  
Dreamforce	
  2015	
  
Dreamforce	
  Global	
  
Sponsors	
  
4th Largest Software Company in the World in 2016
2013 • 2014 • 2015
2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most
innovative
companies in
the world
4th largest software company based on analyst consensus
revenue for FY2017. Salesforce fiscal 2016 guidance provided
August 20th, 2015: “revenue for the company’s full fiscal year
2016 is projected to be approximately $6.60B to $6.625B.”
$6.62BFY16 revenue guidance
20KFY16 employees
Cloud Computing Pioneer

New Technology Model
New Business Model
New Philanthropic Model
1960s
Mainframe
1980s
Client/Server Cloud
Today
New Technology Model
Multitenant cloud
Fast innovation
Scalable metadata platform
Rapid customization
Most trusted enterprise cloud
Security | Availability | Performance
70%faster time to market
New Business Model
Subscription pricing
Customer Success Group
Broad ecosystem and community
Focused on Customer Success
increase in customer
revenue growth
37%
1.1M+Service Hours
1%
Time
$100M+Grants
1%
Equity
26K+Nonprofit Organizations
1%
Product
pledge1percent.org
New Philanthropic Model
1-1-1 Model
$250MDonated Product
Billions
connected things
Trillions
of customer interactions
MillionsThousands
IoT
Data
Science
Social
Mobile
Cloud
The Connected World
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal
Cloud Revolution
Cloud
Fastest growing segment of our industry
cloud computing market in 2020
70%faster time to market
270B$
85%of new apps now
developed for the cloud
Mobile Revolution
Run your business from your phone
smartphones by 2020
6B+
Social Revolution
Engage your customers in a whole new way
social media
users by 2020
1Bdaily Facebook users
3B+
Data Science Revolution
Now, everyone is smarter
Predictive
Analytics
Machine
Learning
Artificial
Intelligence
of world’s data created in
last
12 months
90%
IoT Revolution
Everything is connected in
the internet of things
connected things by 2020
75B
app
soda machine
watch
phone
sensor
machine
lightbulb
Behind every is a customer
The Internet of Customers
IoT5
Data
Science
Social3
Mobile2
Cloud1
The Customer Gap
Your company Your customers
of customer data
has been analyzed
1< 77%% of customers are not
engaged with companies
IoT
5
Data
Science
Social
3
Mobile
2
Cloud
1
Get Ready for a New Kind of Customer Success
1 to 1 Customer Relationships
Sales Service
Marketing
Community
Apps
Analytics
Write Once, Run Great Everywhere
2,800 Apps
3M+ Installs
World’s Largest Enterprise App Ecosystem
Jennifer Wobser
Salesforce Administrator
Drawloop Technologies
The Sales Cloud has
never been smarter
Catherine Holton
Account Executive
Connected CRM & Email
All your data in context
Proactive & Intelligent
Smart notifications, dynamic scheduling
Connects to Salesforce1
Seamlessly keep your pipeline up-to-date
Download today
Connects to
Sales Cloud
NEW
for Sales Cloud
NEW
IoT Cloud
Connect to everything
Massive scale
Real-time
Powered by Thunder
+
Salesforce1 for Office
Salesforce integration with SharePoint
and OneDrive for Business
Salesforce and Windows 10 integration
Salesforce Wave, PowerBI, and
Excel Integration
Salesforce for Office
Salesforce & Microsoft Partnership NEW
Community	
  Sales	
   Marke0ng	
  Service	
   Apps	
  Analy0cs	
  
The Salesforce Customer Success Platform in Action
Sales	
   Analy0cs	
   Apps	
  
www.americanexpress.com
$34.3B company founded in 1850
112.2M cards-in-force, 54,000 employees
World’s largest card issuer by purchase volume
Using Salesforce as center of business
transformation
Welcome In
Dreamforce ’15:
- 172, 592 registered
- 556 attendees at Exec
Summit
- 888 press and analysts
- 1M books collected
Service	
   Apps	
  Analy0cs	
   Community	
  Sales	
   Marke0ng	
  
The Salesforce Customer Success Platform in Action
Sales	
   Analy0cs	
   Apps	
  
Sales Service
Marketing
Community
Apps
Analytics
50,000 employees
in App Cloud
Sales and Service
Analytics in Wave
18,000 account
executives
in Sales Cloud
Customer
Engagement
with Marketing Cloud
Social Studio
30,000 partners
in Community Cloud
600,000 cases
per quarter in Service Cloud
for
Our Community Drives Innovation
48 Releases
1.9M
Community
Members
1,000sof features
Community	
  Sales	
   Marke0ng	
  
The Salesforce Customer Success Platform in Action
Service	
   Apps	
  Analy0cs	
  Sales	
   Analy0cs	
   Apps	
  
The Digital Transformation of Western Union
Yesterday Today
Mobile Payment
Apps
Mobile
Wave Analytics
100,000
kiosks and ATMs
5 million
social fans
1 million
community members
500,000
agents
Sales Service
Marketing
Community
Apps
Analytics
CUSTOMER SUCCESS PLATFORM
for
Keynote Dreamforce To You Italy 2015
Thank	
  to	
  our	
  sponsors!	
  	
  
Innova0on	
  Tour	
  @	
  
Dreamforce	
  2015	
  
Dreamforce	
  Global	
  
Sponsors	
  
Keynote Dreamforce To You Italy 2015
Keynote Dreamforce To You Italy 2015

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Keynote Dreamforce To You Italy 2015

  • 2. Get ready for a new kind of Customer Success Paolo Bergamo Vice President Mobile Federico Della Casa Country Leader
  • 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 5. Thank  to  our  sponsors!     Innova0on  Tour  @   Dreamforce  2015   Dreamforce  Global   Sponsors  
  • 6. 4th Largest Software Company in the World in 2016 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 2011 • 2012 2013 • 2014 2015 Most innovative companies in the world 4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2016 guidance provided August 20th, 2015: “revenue for the company’s full fiscal year 2016 is projected to be approximately $6.60B to $6.625B.” $6.62BFY16 revenue guidance 20KFY16 employees
  • 7. Cloud Computing Pioneer New Technology Model New Business Model New Philanthropic Model 1960s Mainframe 1980s Client/Server Cloud Today
  • 8. New Technology Model Multitenant cloud Fast innovation Scalable metadata platform Rapid customization Most trusted enterprise cloud Security | Availability | Performance 70%faster time to market
  • 9. New Business Model Subscription pricing Customer Success Group Broad ecosystem and community Focused on Customer Success increase in customer revenue growth 37%
  • 11. Billions connected things Trillions of customer interactions MillionsThousands IoT Data Science Social Mobile Cloud The Connected World Everything and everyone is connected LAN/WAN Client Server SNA Mainframe Terminal
  • 12. Cloud Revolution Cloud Fastest growing segment of our industry cloud computing market in 2020 70%faster time to market 270B$ 85%of new apps now developed for the cloud
  • 13. Mobile Revolution Run your business from your phone smartphones by 2020 6B+
  • 14. Social Revolution Engage your customers in a whole new way social media users by 2020 1Bdaily Facebook users 3B+
  • 15. Data Science Revolution Now, everyone is smarter Predictive Analytics Machine Learning Artificial Intelligence of world’s data created in last 12 months 90%
  • 16. IoT Revolution Everything is connected in the internet of things connected things by 2020 75B
  • 17. app soda machine watch phone sensor machine lightbulb Behind every is a customer The Internet of Customers IoT5 Data Science Social3 Mobile2 Cloud1
  • 18. The Customer Gap Your company Your customers of customer data has been analyzed 1< 77%% of customers are not engaged with companies IoT 5 Data Science Social 3 Mobile 2 Cloud 1
  • 19. Get Ready for a New Kind of Customer Success
  • 20. 1 to 1 Customer Relationships Sales Service Marketing Community Apps Analytics
  • 21. Write Once, Run Great Everywhere
  • 22. 2,800 Apps 3M+ Installs World’s Largest Enterprise App Ecosystem Jennifer Wobser Salesforce Administrator Drawloop Technologies
  • 23. The Sales Cloud has never been smarter Catherine Holton Account Executive Connected CRM & Email All your data in context Proactive & Intelligent Smart notifications, dynamic scheduling Connects to Salesforce1 Seamlessly keep your pipeline up-to-date Download today Connects to Sales Cloud NEW for Sales Cloud
  • 24. NEW IoT Cloud Connect to everything Massive scale Real-time Powered by Thunder
  • 25. + Salesforce1 for Office Salesforce integration with SharePoint and OneDrive for Business Salesforce and Windows 10 integration Salesforce Wave, PowerBI, and Excel Integration Salesforce for Office Salesforce & Microsoft Partnership NEW
  • 26. Community  Sales   Marke0ng  Service   Apps  Analy0cs   The Salesforce Customer Success Platform in Action Sales   Analy0cs   Apps  
  • 27. www.americanexpress.com $34.3B company founded in 1850 112.2M cards-in-force, 54,000 employees World’s largest card issuer by purchase volume Using Salesforce as center of business transformation Welcome In
  • 28. Dreamforce ’15: - 172, 592 registered - 556 attendees at Exec Summit - 888 press and analysts - 1M books collected
  • 29. Service   Apps  Analy0cs   Community  Sales   Marke0ng   The Salesforce Customer Success Platform in Action Sales   Analy0cs   Apps  
  • 30. Sales Service Marketing Community Apps Analytics 50,000 employees in App Cloud Sales and Service Analytics in Wave 18,000 account executives in Sales Cloud Customer Engagement with Marketing Cloud Social Studio 30,000 partners in Community Cloud 600,000 cases per quarter in Service Cloud for
  • 31. Our Community Drives Innovation 48 Releases 1.9M Community Members 1,000sof features
  • 32. Community  Sales   Marke0ng   The Salesforce Customer Success Platform in Action Service   Apps  Analy0cs  Sales   Analy0cs   Apps  
  • 33. The Digital Transformation of Western Union Yesterday Today
  • 34. Mobile Payment Apps Mobile Wave Analytics 100,000 kiosks and ATMs 5 million social fans 1 million community members 500,000 agents Sales Service Marketing Community Apps Analytics CUSTOMER SUCCESS PLATFORM for
  • 36. Thank  to  our  sponsors!     Innova0on  Tour  @   Dreamforce  2015   Dreamforce  Global   Sponsors