Google+ for expion

Editor's Notes

• #3: In total, over 500M users have raised their hand to use their real identity across Google, and 235M users are taking social actions across their Google experience (things like +1-ing their favorite android app, to writing a review for a local restaurant using their real identity).On Google+, these passionate communities have lead to over 135M 30-day active users in the stream. Our active users are highly active, and are spending roughly 12 min per day in the stream. They’re sharing with friends, joining hangouts, uploading photos, etc. Simply put, is already large and continues to grow.
• #4: Great, so what exactly IS Google+? We’ve been compared to social networks, identity log ins, and more. The approach is simple – Google+ is an effort to enhance your Google experience by adding True Identity, the notion of your Relationship (or graph), and Sharing (and recommendations).
• #5: As Google+ users already know, the rest of the Google experience is slowing getting better. Here are a few examples –In search, we’re surfacing +1 recommendations for people’s favorite brand and products. We’re also experimenting with the idea of surfacing your public posts to make them more discoverable at the moment of relevance. If I search for “game winning homerun,” I’ll now see my nephew’s tee ball homer that my Aunt posted on Google+, right beside the Giants game highlights.On YouTube, we’ve begun to surface video content from your friends and family in Google+. Another great example of how your entire Google experience gets more relevant thanks to the notion of identity, and the graph (Google+).In Google Maps, you’ll begin to see the ratings and reviews from your foodie friends when you’re searching for a place to grab a bite to eat. Google working hard to make the user experience better than ever, and Google+ is the enabler.
• #6: So that’s Google+ from a user’s point of view, now let’s shift gears and talk about what Google+ means for brand marketers. We’ve spent a lot of time with customers like you, and we’ve begun to hear 4 consistent benefits from the brands most engaged in Google+.Google+ is…enabling better discoverability of your brand content (can mention Search Plus Your World, YouTube content discovery, etc. here)Creating a new breed, of more personal brand engagement (can mention hangouts, communities, events here)Extending the value of “social” beyond the stream (social annotations in search, G+ follower remarketing beta, G+ post ads formats beta, etc.)Aiming to the impact of social (identity, relationships, sharing) on the metrics that matter (not create new ones, or use proxies).Let’s take a closer look at each.
• #8: In brand marketing, we understand the importance of great content – whether you create it, or partner with creators. With an active Google+ page, we help to surface your post content to the right users, at the right moment. In the example here, H&M has an active and verified Google+ page, and posts regularly. Before Google+, the search results page for H&M surfaced a handful of little blue links. Now, thanks to their Google+ presence, a search for a the brand surfaces G+ posts in the search results, real-time content from their most recent post on the right hand side, their H&M profile logo, and a follow button to enable users to follow the brand, and form a persistent relationship with H&M.
• #9: That’s great for brand terms, when people are specifically looking for you, your products, or content. But, let’s have a look at what happens when users search for a generic, non-branded term. Here is a search for Halloween Treats, a search you might not expect to see branded content naturally surface. But, in this case Martha Stewart, the Food Network, and Pottery Barn Kids content appears because they’ve posted relative content on Google+. This is a great example of how Google+ posts are driving discovery of some of your best content as marketers.
• #10: We’ve even begun to extend this concept to YouTube. In this case, the only reason I watched the new UPS video (a testimonial video) is due to the fact that I follow UPS in Google+. Now, video content shared in Google+ is surfaced in my social feed on YouTube as well.
• #12: In France, AXE used a Hangout on Air to broadcast a live will.i.am concert to the entire country, complete with a few lucky fans who got to speak directly to the pop star. AXE took it one step further by distributing the concert experience, live, on in a YouTube homepage masthead ad to those who couldn’t attend live.The event was a great example of taking social engagement, adding the power of personal, and then distributing at scale.
• #14: These branded “effects” apps are cool (noses, glasses, etc.) but when we look to the future of the social experiences online, we’d like to give you the tools to make any of your brand experiences more social, more personal, with the click of a button (or the tap of a finger!). In this mock example, a retailer like J.Crew could make their shopping experience turn social. Not just with comments, or favorites. But live, in person, face to face, with friends and family.
• #16: Google+ Communities are a place on Google+ where individuals, organizations, and business can meet and engage, based on shared interests and passions. This space will enhance what users already love about Google+ - the ability to find others with similar affinities or interests, and be able to connect and learn from experts.Real-world organizations, businesses, and brands are no different – you have topics, interests and causes that you share with your audience. Communities provides a place for all of these groups to converge.