MDW NY | Faris Yakob_Strategy for the Post-Digital Age

The document discusses the evolution of advertising strategy, emphasizing the importance of integrating consumer insights into the process and recognizing metacognitive errors in traditional approaches. It highlights the shift from rational advertising messages to more engaging, consumer-driven content while acknowledging the unique challenges of digital media. The new marketing paradigm focuses on solving brand and consumer problems collaboratively, enhancing participant engagement in the brand narrative.