Facebook | Facebook Marketing | Facebook Monetization
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Facebook is an American social media company founded in 2004 by Mark Zuckerberg and his fellow Harvard students. It allows users to connect with friends and others by sharing photos, videos, and life updates on a personalized profile page. Users can also join common-interest groups, subscribe to public content pages by businesses, celebrities and causes, and use Facebook to promote their businesses.
Facebook | Facebook Marketing | Facebook Monetization
- 1. Facebook Facebook is an American for- profit corporation and an online social media and social networking service based in Menlo Park, California. Facebook website was launched on February 4, 2004, by Mark Zuckerberg , along with fellow Harvard College students Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 2. What is Facebook ? • Social networking website connecting people across the street, country and world • Focuses on building and relating social relations among people who share common interests, activities and experiences Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 3. History Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 4. Who uses Facebook? Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 5. What can Facebook Do For You? • Help you to connect or reconnect with friends • Stay in touch with long distance relationships • Share photos, videos, information • Join groups with like minded people • Invite people to events • Community building • Get up-to-the-minute information on people or events • Make you have a sense of belonging and provide social interaction Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 6. How Can Facebook Impact You Negatively? • Friends –knowing too much about you and you about them • Posting inappropriate photos and not having control on photos posted of you • Joining groups that may reflect poorly on your choices • Postings on walls that may use foul language or reflect poorly on you Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 7. How to use Facebook • Sign Up • Update basic information • Post a profile picture • Add friends Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 8. Facebook Features • The Wall • Messages INBOX (and threads) • Pokes • Groups • Events • Photos & Videos (with tagging) • Posted items (text and URLs) • Shared items • Applications Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 9. Communication • Status Update • Facebook Chat • Wall • Facebook Message • Like & Comment Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 10. Pages • Common Interest Group • Business • Music • Random Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 11. Timeline • Next level of Facebook • Tell your life story Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 12. Sign Up Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 13. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 14. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 15. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
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- 17. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 18. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 19. Your Account Has Been Confirmed Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 20. Facebook Layout Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 21. Facebook Menu Bar Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 22. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 23. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
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- 29. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 30. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 31. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 32. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 33. Facebook features • The Wall • Messages INBOX (and threads) • Pokes • Groups • Events • Photos & Videos (with tagging) • Posted items (text and URLs) • Shared items • Applications Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 34. Marketing Your Business On Facebook • Optimizing your Facebook page for SEO and likes • Using Facebook groups to engage with your target market • Encouraging social sharing through the use of Facebook buttons and plugins • Getting your posts seen by more of your fans • When and how often to post • Using paid options to increase likes and reach • Best practices for Facebook ads Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 35. Organic Vs. Paid Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 36. How to Improve Your Facebook Organic Reach • Publish Evergreen Content The lifespan of a Facebook post depends on many factors. One is its usefulness. Even an old post can show up in your news feed if your friends like, comment or share it. For example, this update was 18 hours old when it showed up in a user’s news feed because one of her friends liked the update. It’s as simple as that. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 37. Post Quality Content • We’re living in an age of content overload, and Facebook is no exception. According to Facebook, “Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300.” As a Facebook marketer, you’re fighting for one of those precious spots. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 38. Use Organic Post Targeting to Serve Relevant Content • Facebook’s organic post targeting enables you to deliver your content to the audience most likely to engage with it. In other words, Facebook gives you the option to target your content to specific groups of fans. • Facebook offers eight options to set your target: gender, relationship status, education level, age, location, language, interests and post end date. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 39. • Targeting posts to specific groups of fans is one way to increase your post engagement rate Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 40. Post at Off-peak Hours • During times when fewer people are sharing content on Facebook, your chances of getting noticed are higher. Typically the best time to post on Facebook is 3 pm. But you can try posting at different times, depending on when your fans are online. • Go to your Facebook Insights to check out when your fans are logged into the network. Then choose the hours when the majority of your fans are online and your competitors aren’t posting. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 41. Choose Content Types That Resonate With Your Audience • According to a Socialbakers study published in February 2015, Facebook audiences love videos and links more than images. • But before jumping on this trend, examine your Facebook Insights to see what type of content resonates well with your audience. If you discover that your fans still prefer images to other types of content, don’t change your strategy. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 42. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 43. Benefits of Facebook for business • Low-cost marketing strategy • Share basic information about your business • Share pictures and videos from your business • Talk to existing and potential customers • Provide customer support • Raise brand awareness and promote positive word-of- mouth Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 44. • Targeted advertising • Offer deals through Facebook Places • Also consider... • Watch the introduction to facebook webisode series to find out more about using Facebook pages for your business. • Find out how to create a digital strategy for your business Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 45. How to Earn Money from Facebook • How To Earn From Facebook ad breaks: • How to Earn Money From Facebook Ad breaks in Pakistan. • 1. You Have One Facebook Page. • 2.10000 likes on this facebook page for facebook ad breaks monetization • 3. You Have a Facebook video page. Only Videos on this page • 4. Videos are eligible for monetization. • 5. No bad content in these videos • 6.must read the facebook video monetization or facebook ad breaks • 7. Upload Video At least 5 mints. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 46. Facebook Monetization • Create a Facebook Page • 10,000 followers. • You must generate at least 30,000 1-minute views on videos that are at least 3 minutes long in the last 60 days. • Check eligibility in Creator Studio • Log in to your Creator Studio. • In the Monetization box, click Check Eligibility. • Review your status under Monetization Eligibility Standards. • Check eligibility from Page Insights • Go the Page you want to check. • Click the Insights tab at the top of the Page. • Click Videos in the left hand menu. • Under Ad breaks access, click View. Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com
- 47. The End ! Facebook _ M.Mujeeb Riaz _ mujeebriaz@yahoo.com