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E-books Are NottheFuture of BooksXavier Badosahttp://xavierbadosa.comApril 2010
E-books Are NottheFuture of BooksA sillynameXavier Badosabooke-http://xavierbadosa.comApril 2010
It all beganwithmaile-
booke-maile-
mailis a thing
Dictionary.commailis a thing
Dictionary.commailExampleis a thing
Dictionary.commailis a thingbutit’s a servicetoo
Dictionary.commailis a thingbutit’s a servicetoo
maile-butit’s a serviceanelectronic
maile-?butit’s a serviceanelectronic
maile-digitalbutit’s a serviceanelectronic
book
bookis a thing
book“Hardcoverbooksareexpensive.”is a thing, anartifact
book“Hardcoverbooksareexpensive.”is a thing, anartifactis not a service
book“Hardcoverbooksareexpensive.”is a thing, anartifactAletteris a thingis not a serviceMailcan be a service
book“Hardcoverbooksareexpensive.”is a thing, anartifactAletteris a thingis not a serviceMailcan be a servicebutdelivers a service
bookAccess tocontentbutdelivers a service
bookAccess toverbal(mostly)contentbutdelivers a service
bookAccess tolong(generally)verbal(mostly)contentbutdelivers a service
bookAccess tolong(generally)verbal(mostly)contentbutdelivers a service(a content thatdelivers a service)
Digitalbooke-Access tolong(generally)verbal(mostly)content(a content thatdelivers a service)
Digitalbooke-Access tolong(generally)verbal(mostly)Yesterday’sWWWcontent(a content thatdelivers a service)
UnfortunatelyDigitalbooke-Access tolong(generally)meansseveralthingsverbal(mostly)Yesterday’sWWWcontent(a content thatdelivers a service)
book“Hardcoverbooksareexpensive.”is a thing, anartifact
book“Hardcoverbooksareexpensive.”vs.“Thisbook is a page-turner.”
book“Hardcoverbooksareexpensive.”as a metonymyvs.“Thisbook is a page-turner.”
bookas a metonymy“Thisbook is a page-turner.”meansthecontent
bookas a metonymy“Thisbook is a page-turner.”meansthecontent“Thisnovel, thriller, biography... is a page-turner.”
booke-as a metonymydigitalmeansthecontent
booke-as a metonymyWhy do weneeda name for thedigitalmeansthecontent?
booke-Why do weneeda name for thedigitalmeansthecontent?novel, thriller, biography...in digital form
booke-Why do weneeda name for thedigitalmeansthecontent?Save new names for new contenthypernovel, enhanced bio...
bookas a metonymymeansthecontent
bookas a metonymyThiscouldhappenbecausea book is...meansthecontent
booka 2-in-1 productas a metonymy
booka 2-in-1 productmedium for content storage
booka 2-in-1 productmedium for content storagecontent viewer (or “player”)
booka 2-in-1 productmedium for content storagecontent viewer (or “player”)The bookgluedtogetherthedifferentlayers.
contentThe bookgluedtogetherthedifferentlayers.
contentstorageThe bookgluedtogetherthedifferentlayers.
contentstoragecontentviewerThe bookgluedtogetherthedifferentlayers.
contentstoragecontentviewer(A book: a player for every content!)The bookgluedtogetherthedifferentlayers.
PublishingindustrycontentstoragecontentviewerThe bookgluedtogetherthedifferentlayers.
PublishingindustrycontentstoragecontentviewerA single solutionsinceGutenberg
Music industrycontentstoragecontentviewer
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewer
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.Manycombinations(All layersclearlyseparated.)
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.Manycombinations(All layersclearlyseparated.)
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.Manycombinations(All layersclearlyseparated.)
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.Manycombinations(All layersclearlyseparated.)
Publishingindustrycontentstoragecontentviewer
Publishingindustrybookcontentstoragecontentviewer
Publishingindustrybookcontentstoragecontentviewerbook
Publishingindustrybookcontentstoragecontentviewerbook“Bookindustry”
“Bookindustry”
(              )(Let’sskiptheweird part.)(                      )“Bookindustry”
(Let’sskiptheweird part.)(              )Compare toInternational Music Day(1st of October)(                      )“Bookindustry”
(Let’sskiptheweird part.)(              )Compare toInternational Music Day(1st of October)(                      )There’s noWorld Vinyl DayWorld CD DayWorld MP3 Player Day …“Bookindustry”
(Let’sskiptheweird part.)(              )Compare toInternational Music Day(1st of October)(                      )There’s noSound Day(Music applies onlyto good sound.)“Bookindustry”
(              )Many important cultural valuesarebook-related.(                      )“Bookindustry”
(              )Many important cultural valuesarebook-related.(                      )BUTCelebratingtheartifactweareforced to celebrateall the contents  published in bookform.“Bookindustry”
(              )(                      )
(              )(                      )The artifact is sacralized
(              )Someconfusewhywebuybooks(                      )The artifact is sacralized
(              )SomeconfusewhywebuybooksTo accessa content(                      )The artifact is sacralized
(              )SomeconfusewhywebuybooksTo accessa content(                      )thatdeliversa serviceThe artifact is sacralized
Someconfusewhywebuybookswiththephysicalfeaturesof  theartifactTo accessa contentthatdeliversa serviceThe artifact is sacralized
Someconfusewhywebuybookswiththephysicalfeaturesof  theartifacttouchsmell...The artifact is sacralized
Metonymytouchsmell...The artifact is sacralized
Metonymytouchsmell...leads toThe artifact is sacralized
Metonymyleads to blindFetishism
“E-bookswillfailbecausetheydon’tfeel and smelllikebooks.”Fetishism
“E-bookswillfailbecausetheydon’tfeel and smelllikebooks.”
“E-bookswillfailbecausetheydon’tfeel and smelllikebooks.”Of course,it’s a joke!http://aprilfoolsdayontheweb.com/joke/7537/
Welikethe(current)physicalfeaturesof  theartifacttouchsmell...The artifact is sacralized.
Welikethe(current)physicalfeaturesof  theartifacttouchsmell...Butthat’snotwhywebuybooksThe artifact is sacralized.
In bookstores,Welikethe(current)physicalfeaturesof  theartifacttouchsmell...Butthat’snotwhywebuybooksThe artifact is sacralized.
In bookstores,,touch,  etc.booksarenotsortedbysmell
See any fetishisthere?
Thesearethereal fetishists
Thesearethereal fetishistsQueuingoutsidefor hours
For a symbol
Fetishismcangrowanywhere.
Fetishismcangrowanywhere.In electronicdevices, too.
I’m sure people love their horses, too.Jeff Bezos
I’m sure people love their horses, too.Jeff BezosBut you’re not going to keep riding your horse to work just because you love your horse.
Jeff BezosThe once and future e-book: on reading in the digital ageJohn Siracusa
  Did you ride a horse to work today? I didn’t. I’m sure  plenty of people swore they would never ride in or  operate a “horseless carriage”The once and future e-book: on reading in the digital ageJohn Siracusa
  Did you ride a horse to work today? I didn’t. I’m sure  plenty of people swore they would never ride in or  operate a “horseless carriage”—and they never did! And then they died.
Peopleloved to takecare of theirhorses.
Theystill do.
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.contentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.
Music industry(physical)contentstoragevinyl, cassette, CD, DAT, DCC,etc.Distributioncontentviewerturntable, cassetterecorder, CD/DAT/DCC player, etc.
Music industrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.DistributioncontentviewerConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.
A separationunknownin thepublishingindustrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.DistributioncontentviewerConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.
A separationunknownin thepublishingindustrycontentstoragecontentviewerButnot new for thereadingworld.Microfilm Reading Room of the UN Library, 1968
Publishingindustrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.DistributioncontentviewerConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.Therevolutionof books
1Publishingindustrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.DistributioncontentviewerConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.A new readingexperienceTherevolutionof books
2Publishingindustrycontentstoragevinyl, cassette, CD, DAT, DCC,etc.DistributioncontentviewerConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.Serial production of a distributablestorageTherevolutionof books
CommodityBusinessModelTherevolutionof booksSerial production of a distributablestorage
CommodityBusinessModelThebook as a means of monetizationTherevolutionof booksSerial production of a distributablestorage
Compare toThebook as a means of monetization
Compare toA non-distributablestorage
Compare toPossibleBusinessModel?A non-distributablestorage
Theater(Service)BusinessModel?PossibleBusinessModel?A non-distributablestorage
Theater(Service)BusinessModel?Pay to go in
Theater(Service)BusinessModel?Local monetizationPay to go in
Publishingindustrya means ofvinyl, cassette, CD, DAT, DCC,etc.DistributionBooksaremonetizationConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.
Publishingindustrya means ofvinyl, cassette, CD, DAT, DCC,etc.DistributionBooksaremonetizationConsumptionturntable, cassetterecorder, CD/DAT/DCC player, etc.And then
the Internetchangedeverything
Music industry(physical)contentstorageDistributioncontentviewerMP3 Playerdigital filethe Internetchangedeverything
Publishingindustry(physical)contentstorageDistributioncontentviewerE-readerdigital filethe Internetchangedeverything
Publishingindustrybroken!contentstorageDistributioncontentviewerE-readerdigital fileThe unity of thebook,
“e-book”contentstorageDistributioncontentviewerE-readerdigital file
“e-book”(physical)contentstorageDistributioncontentviewerE-reader
“e-book”(physical)contentstorageDistributioncontentviewerE-readerDigital distribution
“e-book”Digital distributionObjectStreamDigital file as avirtual commodityContentin the “cloud”
ServiceEmulation of“ownership”Service Business ModelCommodity Business ModelDigital distributionObjectStreamDRM-edDigital file as avirtual commodityContentin the “cloud”
ServiceEmulation of“ownership”Service Business ModelCommodity Business ModelSustaininginnovationDisruptiveinnovationDigital distributionObjectStreamDRM-edDigital file as avirtual commodityContentin the “cloud”ClaytonChristensen, The Innovator’sDilemma
Emulation of“ownership”A reassuring conceptfor the book industry Commodity Business ModelSustaininginnovation“e-book”ObjectDRM-edDigital file as avirtual commodity
Emulation of“ownership”A reassuring conceptfor the book industry Commodity Business ModelSustaininginnovation“e-book”publisherretailerObjectauthorreaderDRM-edBusiness as usualbut digitalDigital file as avirtual commodity
“e-book”contentstorageDistributioncontentviewerE-reader
“e-book”A new readingexperiencecontentDistributioncontentviewerE-reader
 readingmeans many thingsA new readingexperiencecontentDistributioncontentviewerE-reader(There are many “reading devices”)
 reading
 readingdevice, medium, structure…
compare…
compare…
compare…
compare…
E-books Are Not the Future of Books
Whosaidwewillneverread on screen?
E-books Are Not the Future of Books
It’s paperbut it’s nota book
It’s paperand it’s a book
It’s paperand it’s a bookBut this isnot what we think when we saybook reading
book reading
Immersive         Reading book reading
Immersive         Reading Drown in a sea of words
letterswaterfallaImmersive         Reading Drown in a sea of wordsof
bookAccess toImmersive         Reading long(generally)is a thing, anartifactverbal(mostly)is not a servicecontentbutdelivers a service(a content thatdelivers a service)
wwwAccess to(all kinds of)contentbutis a service(a content thatdelivers a service)
wwwAccess to(all kinds of)contentbutIs immersionstill possible?
butIs immersionstill possible?
E-books Are Not the Future of Books
E-books Are Not the Future of Books
E-books Are Not the Future of Books
Butwait...
While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong.A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.
E-books Are Not the Future of Books
E-books Are Not the Future of Books
Isn’timmersion a matter of interface?
Isn’timmersion a matter of interface?Can’tthewwwfacilitatemanykinds of reading?
eventhisoneCan’tthewwwfacilitatemanykinds of reading?
booke-A usefulconcept?Can’tthewwwfacilitatemanykinds of reading?
booke-A wordthatlooksto the past instead of thefuture
booke-overloadedwithmeaningfromthat past
booke-maybe reassuring for the publishing industry
booke-buta limiting metaphor
booke-buta limiting metaphorSooner or later,it will be forgotten
ThankyouSee alsoThe Future of Books:Digital Literature & Market
CreditsLogos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977).Xavier Badosa
lynxman / Marc CluetDan4th / Dan4th NicholasFox O'Rian / MattLaskowski (frag.)13bobby / Bobbythebbp / Giulio Bernardiwili_hybrid / VilleMiettinenrich115 / Richard Giles_RoScO_ / Francisconep / Travis Nep SmithJason PrattCeleste / Celeste RC
JoshBancroftAdam SolomonLaughingSquid / Scott Bealedigitalink / [raymond]Big Grey Mare / Carol Von Canonswamyskjessohackberry / Josh Kramersplorp / Grant HutchinsonUnitedNationsKaren Horton
E-books Are Not the Future of Books

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E-books Are Not the Future of Books