This document provides tips and learnings for designing engagement for social change campaigns. It discusses using design thinking principles like problem-solving frameworks and collaborative exercises. It emphasizes using digital tools like websites, social media, and hashtags to maximize exposure. It stresses the importance of storytelling, having a clear call to action, and explaining the "why" not just the "what". It also recommends physical promotional items like t-shirts, banners, and stickers that allow supporters to show their support and tell their own stories through the brand.