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DESIGNING
ENGAGEMENT
Learnings and Tips from FWD.us Design Team
DESIGN
THINKING
● Problem-Solving Framework
● Flexible set of collaborative
exercises and techniques.
● Provides low-bar tools that
allow people with different
backgrounds collaborate
Designing Engagement @riacarmin | 2
https://goo.gl/NhZoSj
Designing Engagement @riacarmin | 3
Design Thinking for Social Change
BRAND
Designing Engagement @riacarmin | 4
“HASHTAGABLE”
Maximize exposure of your
movement.
Designing Engagement @riacarmin | 5
Designing Engagement @riacarmin | 6
frontify.com/
WEBSITE
Digital presence
STORYTELLING
Designing Engagement @riacarmin | 8
www.launchrock.com/
strikingly.com/
exposure.co/
Engaging on
Social Media
TIPS & LEARNINGS
Designing Engagement @riacarmin | 12
It’s all about
“YOU”
Designing Engagement @riacarmin | 13
Call-To-Action
What do you want supporters
to do?
“Share this story”
“Sign the petition”
“What are the stories from your
community?”
“How are you impacted by this
decision?”
Designing Engagement @riacarmin | 14
Not “what”, but
“WHY”
Designing Engagement @riacarmin | 15
BEYOND DIGITAL
$W@G that doesn’t end up in trash
Designing Engagement @riacarmin | 16
Designing Engagement @riacarmin | 17
T-SHIRTS
Make shirts people are proud
to wear.
Designing Engagement @riacarmin | 18
bonfirefunds.com/
BANNERS
Double-sided, matte and
customizable.
Designing Engagement @riacarmin | 20
Beyond…
Allow the supporters to tell their
story through your brand
Low-Bar: stamps, sticker packs.
High-bar: art and messaging
Designing Engagement @riacarmin | 21
QUESTIONS
Designing Engagement @riacarmin | 22

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Designing Engagement