CAPSTONE PPT 2.pptx
- 1. PRESENTATION ON CONTENT DEVELOPMENT, MANAGEMENT, AND DISTRIBUTION IN A WEBSITE FROM • BBA-DIGITAL MARKETING BY • SHAIK NOORJAHAN, SNIGDHA.S, VINEELA.S, SAI LIKHITHA.N PRAHARSHITHA.B, SAI CHANDANA UNDER THE GUIDANCE OF Sri.S.KRISHNA BABU Associate Professor M.Div.,M.A.(Eng).,M.H.R.M,, M.B.A.,(Ph.D)., PDGCA. , DEPARTMENT OF MANAGEMENT STUDIES ADITYA DEGREE COLLEGE FOR WOMEN, KAKINADA
- 2. INTORDUCTION Web Content Development's Importance Almost every day, I come across websites that haven't been adequately designed. In some circumstances, the aim of the website is unclear, and the business services aren't well defined. In other circumstances, the content is out of sync with the design due to inadequate planning and construction. Many more websites are obsolete and have never been updated or maintained on a regular basis. Businesses who are serious about their online presence and want to gain a strong foothold in the online marketplace should prioritise web content production. Whether you need a simple three-page website or a complex site with a lot of material, taking the time to produce excellent content that helps your business achieve its goals can make the process easier and more profitable.
- 3. FOUR PHASES OF WEB CONTENT 1. CONCEPT: Concepts start with an idea or a vision, but they also need to be useful. This step is when you define the goal of your web content development strategy. 2. PLAN: The most crucial aspect is planning. Begin by determining what web material is absolutely necessary to fulfil your objectives, and then include that into a design strategy. 3. BUILD: When you build, you're putting your concept and plan into action. 4. LAUNCH: It happens in a split second. Your website goes live after months of online content development, website design, and content writing (or relaunches). Some launches are quieter than others
- 4. NEED FOR THE STUDY The need for the study is to know more about the content development, management and distribution in a website and it is a way to create a good content and develop to engage with target audience. By creating, developing, managing and distributing content in a website, we can have a better chance to find our website on search engine. The management and development can be useful to increase the sales of our content effectively. This also helps us to know more about distribution of content in website. Content development is both a workmanship and a science. It requires content makers to can comprehend their ideal interest group, realize how content is consumed, and have the option to make content that impacts them. Paid channels allude to when your company pays to circulate your content on certain channels. This basically includes pay-per-click (PPC), paid social notices, and paid force to be reckoned with content.
- 5. SCOPE OF THE STUDY The scope for Web Content Management (WCM) software is getting “narrower" because the case for higher-end WCM platforms is increasingly rare as consumers interact digitally with brands beyond websites. Tony Byrne, CEO and founder of Real Story Group, shared those thoughts in a blog post last month and interview with CMS Wire about the future of WCM. Competing WCM platform vendors Acquia (Vista Equity Partners, $1 billion, 2019), EPiServer (Insight Venture Partners, $1.16 billion, 2018) and Sitecore (EQT, $1.14 billion, 2016) each received billion investments from private equity firms in the last four years. Because higher-end WCM platforms are becoming increasingly rare as customers connect digitally with brands outside websites, the scope of Web Content Management (WCM) software is becoming "narrower." Last month, Tony Byrne, CEO and creator of Real Story Group, expressed his opinions on the future of WCM in a blog post and an interview with CMS Wire.
- 6. OBJECTIVES OF THE STUDY • To study about the company profile as well as industry profile. • To develop the content in the website with help of content management system. To manage the content for website through CMS software. • To distribute the content in the social media platforms for creating better branding and for selling.
- 7. METHODOLOGY OF THE STUDY The data has been collected from secondary sources such as internet, books, magazines etc. Basically, data sources are two types: 1.Primary Sources The data has been collected from respondence directly. Here we are using questionnaire. Example: Questionnaire, Interviews etc. but right now I am not collecting any primary data. 2.Secondary Sources This is second hand data which is available from the internet. Example: Periodicals, internet etc.
- 8. LIMITATION OF THE STUDY 1. 2. 3. The data has been collected from the Secondary Sources. The study is limited to only four weeks. Unfortunately, I did not collect some information related to the company
- 9. INDUSTRY PROFILE BING: Microsoft Bing (also known as Bing) is a Microsoft-owned and controlled web search engine. Microsoft's prior search engines, MSN Search, Windows Live Search, and later Live Search, gave birth to the service. Bing offers a number of different search services, including web, video, picture, and map search. ASP.NET is used to create it. Microsoft CEO Steve Ballmer announced Bing, the company's replacement for Live Search, on May 28, 2009, at the things Digital conference in San Diego, California, with a release date of June 3, 2009. The listing of search suggestions while queries are submitted and a list of related searches (named "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008, were notable new features at the time. Bing will power Yahoo! Search, according to a partnership announced by Microsoft and Yahoo! in July 2009. In 2012, Yahoo! completed the move.
- 10. YAHOO! Yahoo is a web service provider based in the United States. It is headquartered in Sunnyvale, California, and is run by Yahoo! Inc., which is 90 percent owned by Apollo Global investment funds and 10% by Verizon Communications. Yahoo was founded in January 1994 by Jerry Yang and David Filo and was one of the early Internet pioneers in the 1990s. However, when Facebook Groups and Google gained market share in the late 2000s, usage fell.
- 11. Yang and Filo were graduate students in electrical engineering at Stanford University when they created "Jerry and David's guide to the World Wide Web" in January 1994. Rather than a searchable index of pages, the site was a human-edited web directory organised in a hierarchy. "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!" March 1994, and the Yahoo Directory was born. On January 18, 1995, the domain ‘yahoo.com" was registered. On March 2, 1995, Yahoo was founded. Yahoo Search, a search engine function, was introduced in 1995. Users were able to search the Yahoo Directory as a result of this. Yahoo quickly rose to prominence as the first popular online directory and search engine on the Internet.
- 12. During the 1990s, Yahoo grew at a breakneck pace. Yahoo went public in April 1996 with an initial public offering, and its stock price increased 600% in two years. Yahoo, like many other search engines and online directories, launched a web portal, putting it in direct rivalry with Excite, Lycos, and America Online. By 1998, Yahoo had become the most popular online portal and the human-edited Yahoo Directory had become the most popular search engine, with 95 million page views per day, more than quadruple that of rival Excite. ASK.COM: Garrett Gruner and David Warthen launched Ask.com (formerly known as Ask Jeeves) in Berkeley, California in 1996 as a question- answering e-business. Gary Chevsky designed the initial software, which he then implemented. The early AskJeeves.com website was created around the core engine by Warthen, Chevsky, Justin Grant, and others. The moniker "Jeeves" was discarded in 2006, and the company refocused on its search engine, which had its own algorithm
- 13. In late 2010, the firm outsourced its web search technology and returned to its roots as a question-and-answer site, citing insurmountable competition from more popular search engines like Google. In 2010, Douglas Leeds was promoted from president to CEO. Highland Capital Partners, Institutional Venture Partners, and The RODA Group were among the first investors. InterActiveCorp (IAC) owns Ask.com, which trades on the NASDAQ under the ticker Nasdaq: IAC. Its corporate headquarters are at 555 City Center in the Oakland City Centre development in downtown Oakland, California.
- 14. COMPANY PROFILE COMPANY PROFILE Google LLC is a multinational technology corporation based in the United States that specialises in Internet-related services and products such as online advertising technologies, a search engine, cloud computing, software, and hardware. Along with Amazon, Apple, Meta (Facebook), and Microsoft, it is considered one of the Big Five businesses in the American information technology industry. Formerly Google Inc. (1998–2017) Type Subsidiary (LLC) Industry : Artificial : intelligence : Advertising : Cloud computing : Computer software : Computer hardware : Internet September 4, 1998; 23 years ago in Menlo Park, California, United States Founded Founders • Larry Page • Sergey Brin Headquarters 1600 Amphitheatre Parkway, Mountain View, California, U.S.
- 15. Google’s founders have often maintained that the firm is just interested in search. They founded a corporation on the principle that work should be difficult and enjoyable. To that end, Google’s culture is unlike any other in business, and it has nothing to do with the ubiquitous lava lamps and huge rubber balls, nor with the fact that the company’s chef used to cook for the Grateful Dead. In the same manner that Google prioritises users when it comes to our online service, Google Inc. prioritises employees in our Googleplex headquarters. Individual accomplishments that contribute to the company’s overall performance are emphasised, as well as collective achievements. Ideas are traded, tested, and implemented with a frenzy that can be exhausting. Meetings that would normally take hours are often reduced to a talk in line for lunch, and there are minimal barriers between those who develop the code and those who write the checks. The fact that millions of people rely on Google results fuels productivity and camaraderie in this highly communicative atmosphere. Give a group of people who want to make a difference the right tools, and they will.
- 16. The company now admits was not a good choice), was changed to Google, a variation on “googol”—the number one followed by 100 zeroes—representing the number of options the search engine would provide. Google Inc. was founded in 1998 and has rapidly expanded since then, delivering Google News in 2002, Gmail in 2004, Google Maps in 2005, Google Chrome in 2008, and a slew of other widely used products. Working at Google has received great praise from many angles, and it sometimes appears as if the firm goes to extraordinary lengths to make employees happy, such as the previously unheard-of choice to offer a death benefit: If a U.S. employee dies, the surviving spouse or domestic partner will receive a cheque for half of the deceased’s annual wage for the next ten years. Google can be very picky about who it hires, and it is. Every year, the organisation receives roughly two million employment applications, with only about 0.5 percent of them being hired. So, while Google exclusively hires the finest of the best, its jobs are well worth the effort. Google underwent a corporate restructuring on October 2, 2015, and became an Alphabet subsidiary. Please see the Alphabet profile for further information. Google is a search engine, cloud computing, software, and hardware company that specialises in Internetrelated services and products, such as online advertising technology, a search engine, cloud computing, software, and hardware. Connected Home, Daydream View, Gmail, Google Duo, Google Play, Google+, Waze, and YouTube are some of the goods available to the general public. Ad Mob, Blogger, G Suite, Google Ads, Google Merchant Center, Google Trends, Hire, Optimize, and Waze Local are some of the company’s commercial offerings. It's a search engine, and it's called Google. Android, Chrome, Gmail, Google Drive, Google Maps, Google Play, and YouTube are all important products and platforms for Google. Performance Advertising makes income by creating and delivering relevant advertising that people click on, whereas Brand Advertising allows businesses to execute ad campaigns to enhance brand awareness. In addition, advertisers can use Google Display Network to create a custom network of websites using a variety of targeting tools. Alphabet Inc., which owns Google, is a holding corporation that also owns Calico and is interested in life sciences. In 1995, at Stanford University, the Google storey began.
- 17. THEORETICAL FRAME WORK CONTENT DEVELOPMENT: Content development is both a workmanship and a science. It requires content makers to can comprehend their ideal interest group, realize how content is consumed, and have the option to make content that impacts them. The substance engineer should likewise realize when content should be distributed in light of web search tools enhancement factors, webbased media patterns, and how making content will drive the most commitment for their business. In the event that you're understanding this, you definitely realize the advertising worth of an exceptional content development process. You really want an arrangement. Top notch content is likewise your business pitch. It's your announcement, pamphlet, and portfolio - moved into one. In any case, content creation without structure resembles a boat without a skipper. Your content's effectiveness is controlled by your developmental approach to contacting your crowd.
- 18. It contacts a more extensive crowd through natural exposure, it tailors your substance for various peruses, it produces new, aggressive substance on cut off time! Helps to lay out trust, converts guests into rehash (paying) clients. At the end of the day, you want elegantly composed, significant, and shareable substance that instructs per users, spreads verbal exchange and cements your standing as a power. Quality substance demonstrates to clients you're an innovative thought pioneer. It lays out trust. An expert substance advancement system will assist you with pushing out the opposition. Still with me? Great. We should stroll through the fundamentals. Then we'll bounce on a few progressed strategies. What is content turn of events? It's the essential preparation, association, and execution behind content creation and dispersion. Consider content "advancement" as a twosided coin. Side one: strategic planning -how and when to disseminate coordinated substance the designing. Side two: content creation - writing authoritative and imaginative substance. The engineering. To start with, you foster an arrangement. Then, at that point, you foster the composition. To be effective, you need to dominate the two trains the association and the creation. How would you find some kind of harmony?
- 19. CONTENT MANAGEMENT: web content administration framework (WCMS) is a kind of content administration framework (CMS) that furnishes an association with a method for overseeing computerized data on a site through making and keeping up with content without earlier information on web programming or markup dialects. Overseeing web content really can have helpful business applications in the undertaking, creating experiences for independent direction and conveying results, as well as worth. How does a WCMS function? A WCMS assists clients with keeping up with, control, change and reassemble content on a page. Clients store content inside an information base and can gather the substance utilizing an adaptable language like XML or .NET. Clients can get to the WCMS through an internet browser, then, at that point, alter the substance and keep up with control of the design from that program-based connection point.
- 20. There are two pieces of a WCMS: The substance the executive’s application (CMA) is a UI that empowers clients - - like advertisers and content designers - - to configuration, make, change and eliminate content from the site without requiring help from the IT division. The substance conveyance application (CDA) provides back-end benefits that take the substance that clients make in the CMA and transform it into the site that guests can get to. An association can run a WCMS in its own server farm or in the cloud. Why utilize a WCMS? A WCMS assists organizations with making, oversee and distribute content on sites - - which are fundamental showcasing channels. Regularly, computerized showcasing strategies, for example, email, online media, print and different promotions direct the client to the organization site, so the business must have and keep a web presence. A WCMS is the innovation that powers sites that attention on content creation and sharing - - like sites and portfolios. Nonetheless, associations can likewise involve a WCMS for different purposes, like internet-based stores or online gatherings.
- 21. CONTENT DISTRIBUTION: Content development is both a workmanship and a science. It requires content makers to can comprehend their ideal interest group, realize how content is consumed, and have the option to make content that impacts them. The substance engineer should likewise realize when content should be distributed in light of web search tools enhancement factors, webbased media patterns, and how making content will drive the most commitment for their business. In the event that you're understanding this, you definitely realize the advertising worth of an exceptional content development process. You really want an arrangement. Top notch content is likewise your business pitch. It's your announcement, pamphlet, and portfolio - moved into one. In any case, content creation without structure resembles a boat without a skipper. Your content's effectiveness is controlled by your developmental approach to contacting your crowd.
- 22. Regardless of whether you're a blogger, showcasing expert, or web-based media tactician - you want solid substance that is coordinated by a substance improvement methodology. In this blog entry, we will walk you through the whole substance advancement process from origination the entire way through distributing. Planning a Strong Content Development Strategy. As I said, you really want an arrangement. Nonetheless, how treats upgraded improvement plan resemble? It contacts a more extensive crowd through natural exposure, It tailors your substance for various per users, It produces new, aggressive substance On cut off time! Helps to lay out trust, converts guests into rehash (paying) clients. At the end of the day, you want elegantly composed, significant, and shareable substance that instructs per users, spreads verbal exchange and cements your standing as a power. Quality substance demonstrates to clients you're an innovative thought pioneer. It lays out trust. An expert substance advancement system will assist you with pushing out the opposition. Still with me? Great. We should stroll through the fundamentals. Then we'll bounce on a few progressed strategies.
- 23. FINDINGS WHILE DEVELOPING A WEBSITE THERE MANY THINGS TO BE CONSIDERED THAT ARE THE INFORMATION, WE ARE PRESENTING SHOULD BE ACCURATE AND RELIABLE AND THE WEBSITE SHOULD BE ORGANIZED IF IT IS OUT OF SYNC THE CUSTOMERS MIGHT ON VISIT THE WEBSITE AGAIN AND THE WEBSITE SHOULD BE UPDATED FREQUENTLY AND IT SHOULD BE CUSTOMER FRIENDLY THEY SHOULD BE DRIVE MORE TRAFFIC.
- 24. SUGGESIONS While developing a website there many things to be considered that are the information we are presenting should be accurate and reliable and the website should be organized if it is out of sync the customers might on visit the website again and the website should be updated frequently and it should be customer friendly they should be drive more traffic.
- 25. CONCLUSION In this project regarding the website, we have done research and taken information from secondary sources like magazines, internet, periodicals etc. Website developing can be both difficult and enjoyable but we must have concept, plan, build, launch and maintain the website to make it popular and to attract the customers while doing this research we have come to know about many search engines but the most popular search engine among the customers is google 92% population use google to gather information on everything.
- 26. APPEND IX So.no AUTHOR NAME YEAR OF PUBLICATIO N PUBLISHE R TITLE OF THE BOOK VOLUME PAGES SERIES 1. Greag Strandberg 2014 Kindle edition Google+ for authors and bloggers 0 65 0 2. Samuel Blankson 2008 Blankson enterprises limited SEO 0 240 0 3. Jhon smith 2009 McGraw Hill; Original edition BE #1 ON GOOGL E 0 160 0
- 27. THANK YOU