20131001 trend of mobile games
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This document discusses trends in mobile games. It begins with an overview of the game industry and Taiwan's game market. It then covers the history and evolution of mobile games, including differences in the industry chain from past to present. Key points discussed include the globalization of the mobile game market, the transition to free-to-play business models, and the importance of data analysis and user experience. The document concludes by considering trends like the growing importance of app ecosystems and whether to self-publish or work with a publisher to promote a new mobile game.
20131001 trend of mobile games
- 1. Trend of Mobile Games Developing Creative Mobile Games 1 of 6 Christina Hsu
- 2. Agenda Why We Are Here Basic Ideas of Game Industry A Glance at Taiwan Game Industry Mobile Games: Past, Present, and Future Trend of Game Apps Q&A
- 3. Why We Are Here
- 4. About You • Juniors in Department of Digital Media Design , Hwa Hsia Institute of Technology • Basic knowledge of Animation and/or Game Design • BTW, Albert Liu, founder and president of Gamania, is your senior colleague • Elective course • Interested In Game Apps Design • Good Teacher
- 5. About Me • ID: Christina Hsu ( 徐志瀟 ) • HP: 17 Years Old (Since 1996) • Guilds: UserJoy( 宇峻奧汀 ) 、 Dreamforce ( 次方 ) 、 Lager ( 雷爵 ) 、 Gamania ( 遊戲橘 子 ) 、 FunTown ( 戲谷 ) • Attributes: Game Designer (assistant of ADM and CS ) 、 Marketing Manager 、 Product Manager 、 Biz Dev. Manager 、 Market Intelligence Researcher 、 Producer
- 6. My Strength in Game Industry Go through the complete flow Pitch ➙ Proposal ➙ Development ➙ QA ➙ Manufacture ➙ Release ➙ Distribution ➙ Marketing ➙ Operation Cross-platform, multi-devices PC, Console, Mobile (Missing Part: Arcade) Set-top-box, Inflight Game Cross-culture Experience Dozen Version for Ten Territories BD, Localization, Support
- 7. My Work in Mobile Games iOS <FunTown Mahjong HD> <New FunTown Mahjong> <Mahjong WorldCup> Android <7PK> Feature Phone < FunTown Mahjong > (for Nokia)
- 8. An Unexpected Journey Is Waiting for Us
- 9. Basic Ideas of Game Industry
- 10. At first, we start from an idea…At Last, Games for Players
- 11. Administration, Finance, Human Resource, and so on Game Development In-between, Lots of Work Publishing / Operation
- 12. PC (DT, LT, Netbook) Games Mobile Games ArcadeConsole (Video) Games Categorized by Platform Handheld Console Smart Phone / Tablet
- 13. Single-player (Offline) Games Categorized by Internet Connection Online GamesLAN Games Client-based Browser-based (Web Game) MMOG Match- making
- 14. Categorized by Genre FPS( 第一人 稱射擊 ,First Person Shooting) Music ( 音樂節 奏 ) Adventure ( 冒險 ) ACT( 動作 , Action) Puzzle ( 益智 ) Racing ( 競速 ) Sports ( 運動 ) Word ( 文 字 / 解謎 ) Card &. Board ( 棋牌類 ) SIM( 模擬 , Simulation) STR( 策略 , Strategy) RPG ( 角色 扮演 ,Role Playing Game) Genre 遊 戲類型 ( 玩法 )
- 15. Game Development Artists Programmers Game DesignerComposer, Music &. Sound Effect Quality Assurance staff
- 16. What do the programmers do?
- 17. What do the game designers do?
- 18. What do the artists do?
- 19. Game Operation Supporting CS / GM / IT Sales &. Marketing Product Manager
- 20. Product Manager Choose the titles: meet the portfolio need Strategic Thinking: business plan, P &. L, marketing plan Do &. Check: make sure everything is on the right track
- 22. CS / GM / IT Customer Service IT (Deployment) Game Master
- 23. Industry Chain Game Studio Content Provider IP Provider Service Provider Game Publisher ISP Channel Game Operator Game Distributor Retail Points Connection Media Cyber Cafe End User Game Player
- 24. A Glance at TW Game Industry
- 25. Market Value
- 26. Market Overview
- 27. Financial Review
- 28. The Winner Takes It All? Top 3 in Taiwan owns 72%+ Market Share For Apps, Top 2% earns 90%+ revenue GTSM, Jan. 2013
- 29. 1999 Mobile Games 29 Paradigm Shift 2005 2010 SNS Games 2009 Browser Games 2007 F2P Biz model Online Game 1988 Developed in Taiwan ~1980 Pirate / Localized / Licensed / Outsourced Games
- 30. Customers Segmentation in Taiwan Gamers Heavy Users General Users Light Users Eastern StyleWestern Style Players High ARPU Big Market Scale Hardcore Users
- 31. Mobile Games: Past, Present, and Future
- 32. Hindsight Famous examples Ballmer laughed at iPhone Google tried to be merged by Yahoo with only USD 1 million Bell tried to sell “phone” with USD 100 thousand Mobile games are the FUTURE Until Now
- 33. Industry Chain of Mobile Games
- 34. Industry Chain of Mobile Games
- 35. Differences between the Industry Chains Past Pattern Non-equivalence: SP > CP High Entrance Barrier Culture/Location Barrier New Pattern Global Market = Global Competition Who’s in charge of Marketing/Promotion when there’s no publisher?
- 36. Similar Trail of Evolution History repeats but it goes faster Paper Download Subscription F2P + IAP It changes the way you design a mobile game Game play Game Design is business design
- 37. From Cradle to Grave
- 38. What Did We Do
- 39. What Do We Do
- 40. Business Model
- 41. The Way We Make Apps
- 42. The Way We Make Apps
- 43. Be Careful!
- 44. The Future
- 45. Trend of Game Apps
- 46. Eco-systems Change the Rules
- 47. Smart Phones: Penetration in Taiwan MOEC, Nov. 2011
- 48. iOS vs. Google Play: Downloads AppAnnie, May 2013
- 49. iOS vs. Google Play: Revenue AppAnnie, May 2013
- 50. Revenue per Download, March 2013 Revenue per Download, iOS Games, March 2013 Revenue per Download, Google Play Games, March 2013 AppAnnie, May 2013
- 51. Self-publish or get published? Get published? If you get solid commitments on marketing budget and promotional efforts Self-publish? Promote budget to make Apple/Google feature your app Big Data Analysis to improve UX
- 52. Thank You
- 53. Q &. A Find Me at: www.facebook.com/christina.hsu.37 ( 徐志瀟 ) (Christina Hsu) Chris_9801 Chris_9801 ( 貓奴 Chris 鍋貼 ) Christina Hsu