Application of QR Code in FMCG Packaging
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QR codes are two-dimensional scannable barcodes that connect users to digital content like websites or videos using a smartphone camera. They have seen significant increases in usage and are commonly found on product packaging. The document discusses how the Middle East and North Africa region is well-suited for QR code adoption due to high mobile and smartphone penetration rates as well as young demographics. It proposes several applications of QR codes on fast-moving consumer goods packaging like providing nutritional information, product demonstrations, and collecting user feedback and analytics to improve brands.
Application of QR Code in FMCG Packaging
- 1. QR CODE APPLICATION FOR FMCG PRODUCTS A New Dimension to Branding
- 2. WHAT ARE QR CODES ? QR Codes or Quick Response Codes are two dimensional scannable barcodes- which connect a user from a transitory media to digital content. Precisely with the help of a camera. (Smart phones, Tablets, Laptops etc)
- 3. QR CODES ARE VERY SMART Social Meticulous Articulate Refreshing Trend Setter
- 4. APPLICATIONS OF QR CODES
- 5. QR CODES: STATISTICS 4549 % increase in QR Code scans, from Q1 2010 to Q1 2011. 56 % of QR Code are seen on product packages. 11 out of 50 Fortune 500 companies are using them, as in 2011. Most QR Codes are scanned in USA, after Japan
- 6. MENA : FERTILE GROUND FOR QR CODES High mobile penetration Growing smart phone penetration Investments in ICT infrastructure Concept of multiple phones in GCC Young demographics High tourist inflow
- 7. MENA: SMART PHONE STATISTICS 70% users- planning to upgrade. 54% non users- planning to upgrade soon. Photography-2nd most popular activity
- 8. QR CODE ON FMCG PACKAGING
- 9. APPLICATIONS OF QR CODE FOR FMCG PACKAGING Product Information Business Insights Nutritional Information Tracking and Reporting Ingredients Geo graphical Data Product Demos/ Videos/ User Manuals Recipes User Reviews Other Information
- 10. ADVANTAGE Better Cost Brand Effective Awareness Stronger Brand Engagement Easy Data Quick Tracking Action
Editor's Notes
- #2: Image Source: Future of Mobile and Mobile Marketing
- #5: Source: Brick2Click.com QR codes find a wide range of applications such as- FMCG packaging, Print media, E- ticket solution, Real estates, Outdoor Media, Tracking and Analysis etc.
- #6: Source: Infographics: rise of QR Code. Available at - http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/
- #7: Middle East and North Africa is one of the most fertile ground for QR codes. It enjoys a very high mobile penetration. By the end of 2012, the total mobile subscription is expected to cross 271 millions. This figure is expected to touch 350 million by 2016. The population in the MENA is very young and vibrant, which is always helpful in technology adoption.
- #8: Source: Real Opinion . According to the survey conducted by Real Opinion, a UAE based research agency- a)More than 70% smart phone users are planning to upgrade.b) More than half non users are planning to buy in next 12 monthsc) Scanning photographs is the second most popular activity among smart phone users
- #9: Source: assets.econsultancy.com, mobilekaywa.com, Supermarketnews.com,