Virtual Reality (VR) & Augmented Reality (AR): Are You Ready?
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The document discusses the differences between virtual reality (VR) and augmented reality (AR), highlighting their applications and the growing significance in business. It emphasizes that by 2020, a significant portion of global businesses will depend on digitally-enhanced experiences, with projections of substantial market growth in VR and AR technologies. Additionally, it provides examples of VR and AR usage in marketing and outlines considerations for incorporating these technologies into content strategies.
Virtual Reality (VR) & Augmented Reality (AR): Are You Ready?
- 1. Virtual Reality (VR) & Augmented Reality (AR): Are You Ready? © SilverTech, Inc. 2017
- 3. The Seven Steps to Successful Persona Creation Our Work We believe in the Three C’s Clients Crew Company CMS Content Management Systems MA Marketing Automation & Journey Management CRM Salesforce PARTNERSTECHNOLOGY SEAMLESS INTEGRATIONS SHARING DATA
- 4. Agenda 1. Virtual Reality (VR) & Augmented Reality (AR): What is the Difference? 2. The Future of Virtual & Augmented Reality 3. Examples of VR & AR in Marketing 4. Getting Started with VR & AR – It’s Easier Than You Think
- 5. “But listen – a movie that gives one sight and sound. Suppose now I add taste, smell, even touch, if your interest is taken by the story. Suppose I make it so that you are in the story, you speak to the shadows, and the shadows reply, and instead of being on a screen, the story is all about you, and you are in it. Would that be to make real a dream?” Stanley G Weinbaum, Pygmalion’s Spectacles (1935)
- 7. KEY TAKEAWAY “By 2020, 50% of the Global 2000 will see the majority of their business depend on their ability to create digitally-enhanced products, services, and experiences.” IDC
- 8. Virtual Reality (VR) & Augmented Reality (AR): What is the Difference? © SilverTech, Inc. 2017 01
- 9. The Seven Steps to Successful Persona Creation Virtual Reality vs. Augmented Reality Virtual Reality “The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.” Augmented Reality “A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.”
- 11. The Seven Steps to Successful Persona Creation Virtual Reality: TOMS Shoes Source: Experience the TOMS Virtual Giving Trip
- 12. Augmented Reality: Ikea Place Source: Place IKEA furniture in your home with augmented reality
- 14. The Seven Steps to Successful Persona Creation Virtual Reality & Empathy We believe in the Three C’s Clients Crew Company Image Source: Facebook
- 15. KEY TAKEAWAY “88% of mid-market companies (firms with annual revenues of between $100 million and $1 billion) are already using some form of virtual or augmented reality as part of their business.” Deloitte
- 16. The Future of Virtual & Augmented Reality © SilverTech, Inc. 2017 02
- 17. A Brief History of VR & AR Image Source: Communications@Syracus e/HubSpot
- 18. The Current Era of VR
- 19. Pokémon GO Image Source: Medium
- 20. KEY TAKEAWAY “More than 12 million virtual reality headsets will be sold in 2017, with sales of augmented reality smart glasses expected to be worth $1.2 billion in the same year.” CCS Insight
- 23. “AR can be huge.” VR/AR revenue ($B) Source: Digi-Capital
- 24. KEY TAKEAWAY “Investment interest in VR and AR remains strong. Billions of dollars are being poured into funding rounds, mergers and acquisitions —some of which is coming from media companies.” Emarketer
- 25. Examples of VR & AR in Marketing © SilverTech, Inc. 2017 03
- 26. The Seven Steps to Successful Persona Creation The New York Times: VR Journalism Source: The Daily 360
- 27. Lowe’s: VR Home Improvement Source: Holoroom How To: Lowe’s first-ever virtual reality DIY clinics
- 28. CoverGirl: AR Makeup App Source: Introducing the COVERGIRL BeautyU Makeup App
- 29. Getting Started with VR & AR – It’s Easier Than You Think © SilverTech, Inc. 2017 04
- 31. KEY TAKEAWAY “Investment interest in VR and AR remains strong. Billions of dollars are being poured into funding rounds, mergers and acquisitions —some of which is coming from media companies.” Emarketer
- 32. VR & AR in Your Content Strategy 1.Keep Your Existing Audience in Mind 2.Don’t Just Content, Create An Experience 3.Seek Long Distance Customers 4.Show Consumers What Products Will Look Like 5.Provide an Emotional Journey 6.Embrace Your Location 7.Use Outside Content Source: HubSpot
- 33. Working in 3D
- 34. KEY TAKEAWAY ““Good VR has a proposition that is unique to VR. It sounds really obvious, but it’s key. It has to be better in VR, or only in VR. A lot of media companies have a tendency to take what they have and put it in VR. That might be a good bridge, but it’s not the ultimate destination for VR.” Greg Ivanov, Google
- 36. KEY TAKEAWAY “The virtual reality market could be worth $30 billion by 2020. Most of that growth is expected to come from sales of VR headsets, games, and videos.” Digi-Capital
- 37. SILVERTECH HEADQUARTERS The Ash Street Schoolhouse 196 Bridge Street Manchester, NH 03104 CALL US: 603.669.6600 EMAIL: info@silvertech.com