Get over yourself 2012
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The document discusses improving libraries' online presence by addressing ego-driven obstacles and emphasizing the needs of patrons over staff convenience. It suggests creating clear, engaging digital content, utilizing social media strategically, and redesigning websites based on patron feedback and usability issues. Key strategies include identifying unique value propositions and fostering interactive conversations within the community.
![[[SQUEAK]]](https://image.slidesharecdn.com/getoveryourself2012-120717095924-phpapp01/85/Get-over-yourself-2012-36-320.jpg)
Get over yourself 2012
- 1. Improving Your Library's ONLINE PRESENCE Laura Solomon, Library Services Manager, OPLIN
- 6. Which ego is holding up progress? • Library • Director • Department head • Board member • The Terrible, Territorial Librarian
- 7. EGO > PATRON = LOSS
- 8. CONSIDER:
- 9. Who is it REALLY for? • Full list of board of trustees on homepage • Mission statement on homepage • Facebook and/or Twitter account that only posts program and event announcements • Social media accounts that only friend/follow other libraries or librarians • Links to the staff intranet on the library’s website • Online content arranged specifically for the convenience of the library staff
- 10. PATRON
- 14. OK, so you’re going to jump on Pinterest anyway… • What’s the business case for using it? • What’s the plan? What will your library specifically get out of it? • What will your library do that is unique and unlike what anyone else is doing?
- 19. Ask: • What? • Why? • Audience? • Time? • Success?
- 24. BUSY
- 26. Nobody likes this guy
- 27. This isn’t acceptable any more
- 29. Social …a two-way media is… conversation..
- 30. Just tools
- 32. NOT an effective coping strategy
- 33. Bad apples aren’t the whole barrel
- 34. People who ignore the library are more dangerous
- 36. [[SQUEAK]]
- 37. Not a good reason, either
- 38. Actual reasons to redesign • LOTS of patron complaints • The content has outgrown the original architecture • Nobody can find the important stuff • It’s missing important functionality • The design causes more problems than it solves
- 41. THEN what?
- 42. Who’s it REALLY for?
- 44. Absolutely shameless plug Coming Fall 2012
- 45. Stalk me here http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/laurasolomon Thank you!