Cognism

What’s actually working in B2B marketing right now? We put the question to our own team, and got three different answers: 👉 Indexing on brand - like you see in B2C marketing 👉 Turning case studies into short-form content people actually watch 👉 Pushing the boundaries of what creative campaigns look like What would you add to the list?

Sam’s a Demand Gen Content Manager who thought he’d found the one. He’d coupled up with someone who knew all the right things to say. But when it came to showing up? Nothing. It’s the same story when you rely on US data to break into Europe - big promises, zero presence. Now Sam’s done playing around. He’s using our Date-a-Vendor content hub to find a provider that actually knows the territory, and is ready to deliver when it matters. 🌍 Because data without local know-how? That’s a red flag. 👉 Explore the hub and find your perfect data match: https://lnkd.in/e_HAZsfk

“We put Cognism in a race with five other providers.” Dave Smallwood, Managing Director at Mollie, describes their head-to-head test to find a data provider that could actually deliver on connect rates and real conversations. The result? 👉 Cognism delivered 30% more connects than the rest. Read the full story: https://lnkd.in/dmFSxWbS

Cold calling = a mindset game. And your mindset? It starts with how you're showing up physically. On our latest Cold Calling Live, Isa Sher and Lauren Reeves talked about how standing tall - literally - can shift your energy on calls. Because when you physically project confidence, your mindset follows. 🧠 Not in the right headspace? Stand up, shake it off, and give yourself a power pose. Then get back on the phones with a different energy. Sometimes the best way to sound confident… is to look it. Isa's back this Thursday with Helena Clisby for another live session - don't miss it 👇 https://lnkd.in/ezKnX9ka

Cold Calling Live is back! Join Isa Sher and Helena Clisby for a power-packed live session where they’ll: ✅ Share top tips for mastering cold calls ✅ Give you an opprtunity to go live and show off your skills 🎁 Plus, you'll have the chance to win an array of prizes So, bring questions and your cold calling energy. We can't wait to see you! 👉 Register now: https://lnkd.in/e9TABsKR #Sales #ColdCalling

📞 What’s your go-to cold call opener? We asked our team and got five different answers – each with its own style, structure, and approach. Here’s how Cognism reps are kicking off cold calls in 2025. 👇 Follow along for more real talk from the sales floor.

What’s the marketing dilemma you just can’t crack right now? After our last event, we asked your fellow marketers what dilemma they’re struggling with. Here's what they said: 📍 Building global event strategies that actually work 💸 Scaling campaigns with shrinking budgets 🤳 Getting sales to confidently show up on LinkedIn In our next live session, we’re diving into one of these — and you get to pick which. Vote, join the conversation, or bring your own dilemma to the table. 🗓 Thurs 24th July | 🕓 4pm BST 🎙 With Liam Bartholomew, Fran Langham & a bunch of marketers like you Let’s solve this stuff together.

Stevie’s a top-performing SDR and she’s done settling. She’s been let down before. The kind of disappointment that comes from choosing data that looks great on paper but fails when it counts. 💔 Now? She knows her worth, and is using our Date-a-Vendor content hub to find a match that actually delivers. Inside, you’ll find: • Evaluation frameworks • How to test and model results • Tips on post-sale workflows and best practices Because if your data provider’s leaving you hanging when it matters most, it’s time to move on. It's five-star treatment only from here on out. 👉 Explore the hub and find your perfect data match: https://lnkd.in/e_HAZsfk

Your biggest go-to-market challenge might not be external. It might not the competitor you’re racing. Or the product you’re launching. Not even the market you’re trying to disrupt. In our latest episode of Marketing Dilemmas, we sat down with Maura Rivera, CMO at Qualified, to talk about what happens when you decide to risk it all, and bet big on a disruptive new product. 👉 How do you bring your entire company with you? 👉 What does effective internal comms look like in a remote-first world? 👉 And how do you share this with the wider world? Maura shares the real playbook behind making change stick - why over-communication is underrated, and product marketing isn’t done until everyone feels it. 🎧 Episode out now: https://lnkd.in/eVyYrQw9

❌ Calling your prospects at the same time every week? Lauren Reeves, BDR Manager at Swap, has one word: ick. “If they don’t pick up at 4pm on a Thursday… they probably won’t next Thursday either.” In our latest Cold Calling Live, Lauren joined Isa Sher to break down top cold calling techniques, live call coaching, and the mindset shift that helps reps turn nerves into performance. Want more insights like this, or live feedback on your own calls? 👀 Catch up here: https://lnkd.in/eU4h_NTB 🎧 Join the next one: https://lnkd.in/ezKnX9ka