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Last updated on Feb 19, 2025
  1. All
  2. Leisure Industry
  3. Gaming Industry

You have a groundbreaking game idea ready to test. How can you ensure your core audience stays loyal?

Launching a groundbreaking game is exciting, but keeping your core audience loyal during testing is crucial. To maintain their interest and loyalty, focus on continuous engagement and feedback. Here's how to do it:

  • Involve players early: Invite your core audience to beta test and provide feedback, making them feel like part of the development process.

  • Communicate transparently: Keep your audience informed about updates, changes, and timelines to build trust.

  • Reward loyalty: Offer exclusive in-game items or early access to loyal testers, showing appreciation for their support.

How do you keep your audience engaged during game testing?

Gaming Industry Gaming Industry

Gaming Industry

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Last updated on Feb 19, 2025
  1. All
  2. Leisure Industry
  3. Gaming Industry

You have a groundbreaking game idea ready to test. How can you ensure your core audience stays loyal?

Launching a groundbreaking game is exciting, but keeping your core audience loyal during testing is crucial. To maintain their interest and loyalty, focus on continuous engagement and feedback. Here's how to do it:

  • Involve players early: Invite your core audience to beta test and provide feedback, making them feel like part of the development process.

  • Communicate transparently: Keep your audience informed about updates, changes, and timelines to build trust.

  • Reward loyalty: Offer exclusive in-game items or early access to loyal testers, showing appreciation for their support.

How do you keep your audience engaged during game testing?

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    Sahgal Yadav

    Building AdGrid & Less Pay | Revolutionizing Retail Payments | UPI & Fintech Innovation Leader | Ex-Samsung | Helping SMBs Scale with automation SAAS

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    Building hype is easy, but keeping players hooked? That’s the real challenge. Here’s how to ensure your core audience stays loyal during testing: Make Them Feel Like Co-Creators – Let your players beta test, provide feedback, and see their suggestions shape the game. Keep the Hype Alive – Regular updates, sneak peeks, and dev diaries keep them invested in your progress. Reward Their Loyalty – Exclusive skins, badges, or early access perks make testers feel valued. Create a Community, Not Just a Game – Discord, Reddit, or in-game forums help players connect and stay engaged.

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    Mark Engstar

    International Wealthmaking Opportunities Educator, Amazon's best selling co-author and Founder of Strangers Group.

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    To ensure your core audience stays loyal when testing a groundbreaking game idea, focus on community engagement and feedback. Build a strong connection with your audience through social media platforms, forums, and live streaming sessions. Offer exclusive sneak peeks, beta testing opportunities, and rewards for loyal players. Actively listen to their feedback and implement valuable suggestions to enhance the gaming experience. Regular updates, bug fixes, and new content will keep them engaged. By showing that you value their input and prioritize their experience, you can foster long-term loyalty and create a thriving community.

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    Jonathan Moraly

    CEO @Earniverse, Inc. | Head of Innovation - Founder @Netvisor Venture

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    To ensure your core audience stays loyal, focus on delivering consistent, engaging updates that reflect their feedback and preferences. Build a strong community around your game, offering exclusive content, early access, or rewards for participation. Also, maintain open communication through social media or forums to foster a sense of connection and involvement.

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    ELMER EMEKA OBILOR

    Founder | CEO De Elmer's Business Consultancy .... Business Consultant | Career Counselor | Resource Manager | Mathematician

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    Clarity is an essential tools to sell a vision and defined purpose is a driving force to maintain the motivation. Also, building a good communication network among players and coaches with engaging ideas. However, creating room for contribution, keeps the players engaged as their opinion matters in the development of their consumption

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    AHMET BATURALP KİRİŞ

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    To ensure my core audience stays loyal, I would focus on constantly questioning what makes my game unique and enjoyable. By understanding the core elements that resonate with players—whether it's the story, mechanics, or emotional impact—I can preserve and refine those aspects as the game evolves. It's about staying true to what sets the game apart while listening to feedback and maintaining the experience that made players connect with it in the first place.

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    Costel Pirvan

    Author at Nice Company

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    To keep your core audience loyal while testing a groundbreaking game, focus on engagement and transparency. Involve players early with closed beta access and gather real feedback. Communicate openly through dev blogs, Q&As, and updates. Reward loyalty with exclusive perks, early access, or in-game rewards. Iterate based on feedback, showing players their input matters. Foster community engagement through forums and events, making players feel valued. Keeping players involved and heard ensures trust, excitement, and long-term loyalty.

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    Joel Pereyra

    Copywriter y Ghostwriter especializado en LinkedIn, Email Marketing y Blogs.

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    ¿Querés tener éxito con tu juego? Escucha a la comunidad. No por nada Roblox es lo que es hoy en día. O miremos a Amoung Us, que tendrá su versión 3D (Hemos de tener en cuenta que ya existían versiones en 3D de otras compañías) Si querés triunfar, tu juego necesita diferenciarse de los demás con: memes, animaciones, bailes, o lo que sea que llame la atención de los jugadores. Y no, no alcanza con ser "divertido", porque lo "divertido" pero "monótono" aburre... Debe ser entretenido y asegurar horas de diversión. Luego de eso, debe tener una fuerte presencia en redes. Sino, observar el caso de R.E.P.O actualmente... --> Miles de ventas gracias a su modelo de juego multijugador que triunfó en redes.

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    Viktor Johansson

    Slot Game Creator

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    If you have created a groundbreaking game, what we label loyalty is build into the stream of awareness already, otherwise it wouldnt be groundbreaking.

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    Lucia Alejandra Graneros

    Computer Science / Games Programming student at SAE Institute Germany

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    For the audience to stay loyal to a new groundbreaking game a few things should be considered: • Offer early access to the audience. This is crucial for feedback, it allows users to speak their mind on what could be improved before the grand lauch of the game. • Keep the audience engaged. In-game rewards (skins, weapons, in-game currency) can make the audience stay interested and attract more players that are willing to try it out. • Keep in touch with your audience. Offer Q&A forums such as blogs, social media updates or livestreams. This will make them feel seen and valued.

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