What's your strategy for finding relevant topics?

1 Identify your audience's pain points

One of the best ways to find relevant topics is to understand your audience's pain points. What are the problems, challenges, or frustrations that they face in their industry, role, or situation? How can you help them solve, overcome, or alleviate them? By addressing your audience's pain points, you can demonstrate your empathy, credibility, and authority. You can also provide practical solutions, tips, or advice that can make a difference in their lives.

2 Monitor industry trends and news

Another way to find relevant topics is to monitor industry trends and news. What are the current or emerging issues, opportunities, or developments that affect your industry or niche? How do they impact your audience, your business, or your field of expertise? How can you offer your unique perspective, analysis, or commentary on them? By monitoring industry trends and news, you can show your awareness, relevance, and thought leadership. You can also provide valuable insights, opinions, or predictions that can inform, educate, or inspire your audience.

3 Leverage social media and online platforms

A third way to find relevant topics is to leverage social media and online platforms. What are the topics that your audience, peers, or influencers are talking about, asking about, or sharing on social media and online platforms? What are the questions, comments, or feedback that they have on your content or your industry? How can you join, initiate, or lead the conversation on these topics? By leveraging social media and online platforms, you can discover your audience's interests, needs, or preferences. You can also provide engaging, interactive, or collaborative content that can build your reputation, network, or community.

4 Experiment with different formats and angles

A fourth way to find relevant topics is to experiment with different formats and angles. What are the formats and angles that suit your style, voice, or goals? How can you use them to present your topics in a fresh, creative, or compelling way? How can you vary them to appeal to different segments, channels, or purposes of your audience? By experimenting with different formats and angles, you can enhance your content's quality, diversity, and appeal. You can also provide original, innovative, or memorable content that can showcase your personality, expertise, or value proposition.

Finding relevant topics is not a one-time task, but a continuous process. You need to constantly research, listen, and adapt to your audience and your industry. By using these strategies, you can find relevant topics that can help you achieve your thought leadership goals.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?