Your client expects unrealistic social media metrics. How do you manage their high expectations?

I have this discussion before I even sign a client. If they have unrealistic expectations then I usually determine we are not a good match. Working with someone with unrealistic expectations means they will be impossible to please. I do ask questions to confirm what their ask is and then I relay it back along with an explanation of why its not feasible. I used to take on these kinds of clients but learned that the stress and impossible metrics were not worth it.

1️⃣ Estabeleça Metas Claras: Antes de tudo, defina metas específicas e mensuráveis. Isso ajuda a alinhar as expectativas do cliente com o que é viável nas redes sociais. 2️⃣ Comunique Limitações: Explique as limitações das mídias sociais, como alcance orgânico, flutuações de algoritmos e concorrência. Ajude-os a entender que resultados imediatos podem não ser realistas. 3️⃣ Foco na Qualidade, Não na Quantidade: Em vez de buscar números altos de seguidores, concentre-se em engajamento genuíno e conexões relevantes. Explique que ter 100 seguidores altamente envolvidos é mais valioso do que 1000 seguidores passivos. 4️⃣ Eduque sobre o Processo: Mostre aos clientes que o sucesso nas mídias sociais requer consistência, paciência e adaptação.

Start by creating a report on their current metrics, additionally compare this to competitors' visible metrics and industry benchmarks. Inform them of the facts and allow them to understand how to set SMART goals.

Mostre números! Se seu cliente não for do ramo de comunicação, ele provavelmente possui a falsa impressão de que crescer significa viralizar. Mostre a média do mercado e quais os principais indicadores a considerar para que, com base nesse novo conhecimento, vocês possam definir metas realistas e alinhar expectativas.

Manage a client's unrealistic social media metrics by setting clear, achievable goals and explaining the rationale behind them. Present data to show industry benchmarks and realistic outcomes. Educate them on the importance of quality engagement over quantity. Regularly update them on progress with detailed reports, highlighting successes and areas of growth. Use case studies to demonstrate typical timelines and results, ensuring they understand the realistic impact of social media efforts.

Dealing with a client who thinks social media metrics grow on trees? Sit them down and explain the reality with a smile. Show them realistic benchmarks and how quality beats quantity. Throw in a joke about unicorn followers, and they'll appreciate your honesty and expertise.

Show 'em the numbers. Don't just wave a magic wand and promise the moon. Give 'em real examples, case studies. Show 'em what's possible, not what they think is possible. Let 'em know you're in it for the long haul. It's about building a brand, not just boosting likes. If they want quick fixes, tell 'em to buy lottery tickets.

Educating clients on the 'why' is the most important factor. Ensuring they understand the rationale and can trust your expertise will remove any barriers in the future. Having these conversations up front is vital to ensuring they a) understand and b) are aligned to what 'good' looks like for them.

Non sono uno di quelli che "demonizza" il cliente o dice di prenderlo in giro: di solito i clienti sono sempre imprenditori che sono abituati a ragionare per numeri e ritorni sull'investimento, con focus sui risultati più che sul lavoro svolto. Noi dobbiamo essere bravi a fargli capire quali sono le metriche su cui concentrarsi e farli arrivare a ragionare sul lungo periodo. Se poi è davvero impossibile arrivare a un punto di incontro, meglio lasciarli andare.

How can you build a powerful personal brand in influencer marketing by being assertive? Sub-Question: How can setting realistic benchmarks based on historical data help you assertively manage client expectations? Method: Analyze past performance to set achievable benchmarks. Vision: Promote sustainable growth and realistic expectations. Pragmatism: Use data-driven benchmarks to measure progress and refine strategies. Research shows that brands using historical data for setting benchmarks see a 30% higher success rate in achieving social media goals

They need help understanding, learning, knowing, and accepting. It's possible they haven't had any education about metrics. They don't know what's realistic. First, place yourself in their shoes and everything that comes with it. Next, consider them in your shoes. This builds understanding, kindness, respect, and trust. Let them know you're happy to show them how they work in an easy, clear way. Provide them with understanding about: *Current Metrics *Benchmarks in the Industry *Competitor's benchmarks, and why it matters Data speaks "what is," not what someone "thinks it is." It's a case of educating, communicating, and relating in a way they understand and learn.

Begin by educating your client on realistic social media growth rates based on industry standards and their current performance. Analyze their past social media performance to establish benchmarks. Show them trends in follower growth, engagement rates, and reach over previous months or years. For example, aim for a 20% increase in engagement rate over the next quarter rather than expecting a sudden spike in viral content. Setting achievable goals builds confidence and demonstrates measurable progress.

Benchmarks help put the original rationale in place and allow clients to understand what is realistic for them - Using historical data where possible to outline their 'current' can showcase their growth over time. This will build confidence with the client and set the foundation for continuous success.

"Imagine if we set small goals first, like leveling up in a game. I show clients the first few steps we can achieve, so they see progress without feeling overwhelmed."

How can you build a powerful personal brand in influencer marketing by being assertive? Sub-Question: How does aligning social media goals with business objectives reinforce your assertiveness and effectiveness? Method: Align social media metrics with business objectives for focused efforts. Vision: Integrate social media strategies into the broader business success framework. Pragmatism: Prioritize metrics that directly impact business goals, managing expectations effectively. Studies reveal that businesses aligning social media goals with their overall objectives see a 20% increase in ROI from their marketing efforts.

Start by gaining a deep understanding of your client's overall business goals. Whether they aim to increase brand awareness, drive sales, or improve customer retention, aligning social media metrics with these objectives ensures every effort contributes directly to their success. Identify which social media metrics directly impact their business objectives. For example, if the goal is to increase sales, metrics like conversion rate from social media referrals or ROI on advertising spend may be more relevant than just follower count or likes.

Mais uma vez, mostre números! Eduque o cliente mostrando as médias do mercado e explicando quais os KPIs que devem ser considerados, com base nisso, aplique à realidade do negócio e defina metas de performance realistas. Por exemplo, para uma empresa que trabalha com algo específico como automação industrial, não há sentido imediato em viralizar, porém estabelecer um CPL, ROI e CPC saudável é super importante.

"It's like playing on the same team. I make sure we both agree on what winning looks like, so we're all aiming for the same goal."

The most important thing is knowing what we are doing and why: Since we start working with a client we have to understand what he truly wants and stick with it. And then try to bring to reality his desire to establish his personal brand out here. Put your ego aside. Work together. Set smart and real goals

How can you build a powerful personal brand in influencer marketing by being assertive? Sub-Question: How does focusing on strategy rather than hype enhance your assertiveness and long-term success? Method: Develop a consistent and comprehensive social media strategy. Vision: Achieve sustainable growth through quality and relevance. Pragmatism: Prioritize long-term engagement over short-term metrics. Research indicates that 75% of marketers who focus on strategic consistency see higher long-term engagement rates compared to those chasing viral trends.

A solid social media strategy begins with consistent, high-quality content creation. Regularly publishing relevant and engaging content helps maintain audience interest and encourages ongoing interaction. Highlight that while viral content can provide a temporary spike in metrics, sustainable results come from consistent effort and engagement over time. Encourage a focus on building a long-term presence rather than seeking short-lived popularity. Encourage your client to prioritize long-term engagement with their audience. Genuine interactions and meaningful connections lead to loyal customers who are more likely to advocate for the brand and support its growth.

"Instead of getting excited about quick tricks, I focus on a solid plan. It's like building a strong sandcastle instead of just a tall one that'll fall down."

Rome wasn’t built in 5 nights. When it comes to create a solid personal brand the key is consistency. You have to keep posting. Always improve the quality of your contents. But you must be aware that it will take time

How can you build a powerful personal brand in influencer marketing by being assertive? Sub-Question: How does regular communication with clients strengthen your assertiveness and reliability? Method: Schedule consistent performance reviews and strategy discussions. Vision: Foster trust through transparency and proactive engagement. Pragmatism: Use clear reporting to manage expectations and demonstrate progress. Data shows that 80% of clients feel more confident in their marketing strategies with regular, clear communication from their influencers.

Per educare il cliente è fondamentale coinvolgerlo. Quindi, sempre individuare almeno un referente aziendale e schedulare degli appuntamenti per discutere insieme dei problemi e ragionare sui dati usciti fuori in fase di reportistica. Questo non solo ti mette al riparo da eventuali disguidi contrattuali, ma contribuisce a creare una maggiore fiducia tra le parti, che è alla base di ogni collaborazione.

"I keep chatting with clients, just like checking in with friends. I share updates and listen to their thoughts, so we're always on the same page."

I like to create a positive bond with my clients: When we work together, we’re friends trying to get the best output possible. Communication is essential. Spend time talking about: - future content ideas - what to improve - new goals

How can you build a powerful personal brand in influencer marketing by being assertive? How does adjusting expectations in response to social media changes reinforce your assertiveness and adaptability? Method: Regularly reassess and adjust goals based on new data and trends. Vision: Maintain relevance and effectiveness in a dynamic social media environment. Pragmatism: Use transparent communication to manage evolving expectations. Studies reveal that 65% of successful social media strategies involve frequent goal adjustments to align with changing trends and algorithms.

Set expectations from the beginning so your client knows from the start what to expect. So disappointment is never something you have to deal with. Having realistic goals also helps. Working with someone who has unrealistic expectations is a recipe for stress and disaster. To be avoided!