A strong personal brand is your greatest asset for career growth and LinkedIn is one of the best tools for it. - Start by sharing what you've learnt so far through your experience, your stories and wins. - Engage with people from your field to understand industry perspective on ongoing events and trends. - Optimise your profile in a way that your viewer remembers who you are, and what you do. These small steps can really help you get started on building a long-lasting personal brand, which can in turn, boost your career growth.

A strong personal brand showcases your unique strengths, expertise, and values, making you stand out to potential employers. By consistently demonstrating your skills, building a reputation for reliability, and showcasing your accomplishments, you position yourself as a valuable asset. Networking and sharing your insights can also elevate your visibility. A clear, authentic personal brand increases your chances of landing the salary or role you desire.

Position yourself as an industry expert by sharing insights on supply chain, sustainability, and business transformation. Showcase measurable achievements, such as cost reductions, operational improvements, or revenue growth. Leverage your network, including GIM alumni and industry events, to connect with decision-makers. Optimize your LinkedIn with SEO-friendly keywords and secure strong recommendations. Clearly communicate your unique value proposition your blend of technical expertise, sustainability focus, and operational excellence to stand out in negotiations.

A strong brand showcases your expertise, leadership, and unique value. Build a visible online presence through LinkedIn, industry blogs, and speaking engagements. Share insights, achievements, and case studies that highlight your impact. Network strategically—connect with industry leaders, join forums, and attend events. Position yourself as a thought leader by contributing to discussions and publishing content. Ensure consistency in your messaging across platforms. A well-crafted personal brand increases credibility, attracts recruiters, and strengthens your negotiation power, making you the obvious choice for premium roles and pay.

Certainly a strong personal brand online is important and can help one in securing a better salary if one is seen as a thought leader in the industry/sector. Equally important is building credibility in the roles and companies you worked with. Personally, I have benefitted from having built credibility in the organisations as well as clients I worked with, which has led to former colleagues/managers/clients recommending roles or new business opportunities.

Your personal brand is your story. A strong personal brand adds authenticity and credibility to your work. When you share your journey, challenges, and successes, people see the real you. Putting yourself out there shows you’re bold, willing to experiment, and committed to growth. That kind of authenticity makes your work stand out, opening doors to better roles and higher salaries.

Your personal brand is a powerful tool in achieving a higher salary or better role. It reflects your expertise, values, and unique contributions. By showcasing your achievements, skills, and thought leadership on platforms like LinkedIn, you position yourself as a valuable asset. Networking, sharing industry insights, and engaging in meaningful conversations can highlight your credibility and passion. A strong personal brand not only differentiates you from others but also attracts opportunities that align with your aspirations, making employers willing to invest more in your growth and potential.

My personal brand is built on expertise, innovation, and fostering growth. As the founder of the DocketLife Community, I’ve created a platform that empowers legal professionals through collaboration and mentorship. My work with Braven, a nonprofit helping underrepresented students bridge education and career opportunities, highlights my ability to guide future leaders. These experiences have taught me to identify gaps, deliver measurable value, and drive change. For anyone aiming for a higher salary or role, focus on aligning your contributions with organizational goals and demonstrating how your work creates opportunities and solves problems.

1. Develop Expertise in Your Niche 2. Create a Strong Online Presence 3. Build a Reputation for Excellence 4. Network Strategically 5. Demonstrate Leadership Qualities 6. Focus on Personal Branding at Work