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Copia de 03 - Diplo CM - Roles en Social Media.pptx

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Roles en Social Media

Redes sociales
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Roles en Social Media
CM (Community Manager) & SM (Strategist Manager)
Brief
Análisis de la empresa y la competencia
FODA
Objetivos Venta Directa Posicionamiento Venta específica Mejor Reputación Conseguir Seguidores Crear Love Mark
¿Qué medios utilizar? Web, Redes, Mail, otros.
Planificación de creación de contenidos Foto, Video, Diseño
Manual de Crisis Moderación, Resolución de contingencias
Medición y Reporting KPI´s

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Copia de 03 - Diplo CM - Roles en Social Media.pptx

Notas del editor

  • #3: Brief: concepto. Puntos clave a incluir. Los alumnos empiezan a desarrollar en clase de empresa real o ficticia. Propia o de Terceros.